Talent Community - Product Manager Multichannel

Contenu de l'offre Talent Community - Product Manager Multichannel chez Boston Scientific Corporation

Talent Community - Product Manager Multichannel

Additional Locations: France-Île-de-France; Germany-Düsseldorf; Italy-Napoli; Poland-Warsaw; Spain-Madrid

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - Caring - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

 

Product Manager Multi-Channel

 

A position with purpose…

The Product Manager EP Multi-Channel Marketing must have a deep understanding of designing, developing and executing multi-channel integrated marketing campaigns, and possesses the ability to apply this experience in creative ways that support BSC Rhythm Management’s (BSC RM) marketing objectives. This role defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: Country Product Marketing, MarCom, Multi-Channel CoE, Global Digital Marketing, Sales, Clinical and further Channel Partners.

The Product Manager EP Multi-Channel Marketing must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating and encouraging product adoption and usage within our core customer base. The knowledge of the assigned topic area coupled with their knowledge of building successful multi-channel plans will uniquely position them as a resident expert whose counsel will be sought to advise other mid-level planning efforts.

Please note – this is only an opportunity to join our Talent Community, it is not linked to a specific vacancy.

 

 

Key responsibilities include: 

Sets the vision and defines the strategies for multichannel marketing incl. recommending new channels to create competitive advantage and identifies content opportunities
Define KPIs and develop impact analyses to inform future customer journeys
Propose strategies and tactical plans aimed at short- and long- term revenue goals
Obtains and applies immersive knowledge of the customer and end user, becoming a SME on the customer including: demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs
Identifies and stays intensely familiar with the RM KOLs and Influencers (KOIs), focusing specifically on their preferences, content interests, etc. and tailoring potential engagement and advocacy program components accordingly
Establishes direct relationships with KOLs/KOIs in support of current and to inform future channel plans and programs
Evaluates and assesses key BSC RM competitors’ channel strategies; devising and implementing recommendations that strive towards best-in-class channel plans in the RM space
Leverages available and/or initiates new data collection and market research programs in order to analyze and apply the data in plan development efforts
Definition of customer journey for a particular franchise/ product based on customer segmentation and profiles.
Ensures key customer and channel insights leveraged and shared/ embedded across extended Mkgt team
Owns the link between channel tactics & sales impact
Owns development of digital mindset within extended RM Marketing team (EHQ + Country Mkgt) and owns divisional engagement with multichannel CoE
Identify, partner with, and manage appropriate resources (i.e., agency, vendor relationships, other internal departments such as Marcom etc.) to ensure that communication programs meet objectives
Strong collaboration with the MarCom team in order to ensure a great alignment on strategy and content

 

Knowledge & Experience

The successful candidate will have 5+ years of B2B multi-channel program/campaign design, development and oversight experience, preferably directly employed by – or at an agency supporting – highly regulated companies in the healthcare (emphasis on pharma/medical device/biotech) or financial industries; preferred medical device experience
Strong analytical skills
Experience in integrated, multi-channel campaign management
Demonstrated ability to develop, execute and project manage fully-integrated, multi-channel plans that align with organizational goals
KOL engagement and experience preferred
Channel and/or marketing association engagement, participation and leadership preferred
Excellent communication and interpersonal skills
Strong presentation development and delivery skills
Experience in a complex, cross-functional, global fast-paced commercial environment
Demonstrated success supporting and/or managing multiple complex projects

simultaneously

Ability to collaborate with and influence key stakeholders without direct authority
BS required, preferably in marketing, communications or related field. MBA preferred.
High level of English

 

 

Competencies & behavior

Excellent communicator with the ability to create collaboration and establish relationships
Strong influencing skills, charisma and capacity to inspire others
Analytical strategic thinker with a high customer focus
Ability to create productive working relationships with cross-functional stakeholders
Ability to influence people outside of the marketing organization for buy-in and action
Demonstrated ability to collaborate at all levels to get critical work done
Ability to navigate in a matrix environment

 

Requisition ID: 542189

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!