Digital Design Lead - Marketing

Contenu de l'offre Digital Design Lead - Marketing chez The Boston Consulting Group

Digital Design Lead - Marketing

WHAT YOU'LL DO

As a Digital Lead (Marketing) in the Design Studios team, you will be a strategic thinker and visionary leader who understands people, design, business and technology, and are able to combine it all to propose solutions and experiences to project’s needs. You will be a creative thought-leader with an excellent digital & marketing background who will lead, guide, and mentor and motivate a team of Experience designers in a fast-paced and ever-changing environment, working across experience (UX) design, user journey design (marketing cloud), digital products and service solutions as well as digital marketing optimization challenges and campaigns. You will do this while building deep client relations, making senior clients feel both comfortable and engaged through the entire process. You will work with a multi-dimension team of creative specialists, establishing the frameworks and vision that will guide the outcome for new experiences. You will be a design thought partner for the consulting team, leveraging a design & marketing strategy approach and offering design solutions to meet the client's objectives.
You will work with our consulting teams, lead and oversee digital & design projects end-to-end by executing complex and ambiguous briefs with minimal direction by translating business language and processes into creative solutions. You will be comfortable working on multiple projects simultaneously, preferring a mix of strategic and design work. You will be able to quickly build rapport and trust with clients and provide direction and design critique to team members. You will be creative as well as analytical and enjoy working on a range of projects - from digital product design to UX/UI and content marketing. You will be collaborating with the global Design Studios digital team, and leading projects with an international team, when needed.
You’ll lead and develop creative briefs that capture the business challenge, build timelines, ensure all deadlines are met, communicate with clients and have the ability to conceptualize and ideate creative digital solutions, support all decisions with creative, strategic and/or business reasoning, present creative concepts and discuss ideas to internal clients.
Leading and coordinating on multiple creative projects at one time, you’ll drive the execution of creative projects ensuring clients are satisfied with the quality of final result. You will provide leadership and inculcate innovative thinking to the Digital team and establish rich and engaging partnerships with BCG Consulting teams. As a Digital Lead (Marketing) you will be guiding Experience Designers, content designers, and CRO specialists in the team from associate to senior level, providing guidance, direction, upskilling and support throughout their career development.

YOU'RE GOOD AT

Thought partner for the consulting team - Leverage design strategy / experience design / HCD approaches to create a differentiator.
Actively participate in client digital marketing and design projects.
You understand data, web analytics and can interpret that into Design challenges.
A strong understanding of digital marketing (omnichannel) for brands and creating design solutions that live within marketing cloud environments.
You are good with analysing, designing or executing on customer journey strategies.
Facilitate stakeholder workshops with relation to experience design and digital marketing.
Create user journey maps.
Present work to clients and effectively manage responses.
Identify opportunities for further engagement and promote to clients.
Hands-on in work and take the lead in execution and implementation of digital projects.
Oversee multiple complex creative projects from inception to completion.
Providing & receiving regular feedback and ensuring effective communication and high satisfaction levels between the team and consultants, under stressful circumstances.
Leading, guiding, mentoring & motivating a creative team of Experience Designers (associate to senior designers), providing innovative thinking to the team, developing training concepts and implementing trainings.
Interest and awareness of design & digital marketing trends, identifying them, shaping them, and promoting them.

YOU BRING (EXPERIENCE & QUALIFICATIONS)

Bachelor's Degree/Diploma in design or related field (Design School Preferred)

6+ years of experience in a Professional services environment/ Design start-ups/ Design & Digital Marketing Agencies.

Excellent knowledge of design methodologies, Figma, Adobe Creative suite and other common prototyping and digital design tools.

Advance understanding of Marketing Cloud environments, related to customer journey design.

Excellent Color Theory, with in Depth understanding of Design Systems, and UI/ UX Design principles.

Excellent English; Working proficiency in French

YOU'LL WORK WITH

A career in design at BCG involves bringing deep strategic, user experience and visual expertise into product development, helping to deliver breakthrough products that engage and inspire. We have extensive knowledge of design thinking and human-centered design and are fluent in the latest technological innovation.

ADDITIONAL INFORMATION

We are Design Studios, an in-house creative agency comprised of cutting-edge professionals creating premium designs. We are a global, multi-disciplinary team of design strategists, creative leaders and digital experts. We craft powerful design stories for BCG, which seeks to deliver inspiring solutions to our clients’ challenges. As part of BCG, Design Studios partners with consultants and clients to shape our brand by elevating our work through the power of design. We offer guidance and orientation through a strategic and audience-centric approach, and apply design, technology and media solutions to take BCG’s achievements to the next level.
As bold design leaders, we are fresh, punchy and playful, while committed to delivering premium, business excellence. We recognize how to transform complex ideas into compelling visual experiences, and how to activate new commercial opportunities at the intersection of business and design. We value innovation, co-creation, inspiration, and the business impact that design achieves. We believe in the art of the possible and applying creative solutions to business challenges. We believe we can advance the world by conquering its complexity through a universal, human language – design

Job Summary

Job number: 18191BR
Date posted : 2022-08-26
Profession: Marketing and Communications
Employment type: Full time