Senior Data Analyst Specialist (m/f/d) - Web Analyst

Contenu de l'offre Senior Data Analyst Specialist (m/f/d) - Web Analyst chez Artefact

Who we are

Artefact is a new generation of a data service provider, specialised in data consulting and data-driven digital marketing.

Our purpose?

Every day we boost our clients’ data transformation into business impact across the entire value chain of organisations.

Our strength?

Our data services stand on a double expertise: the combination of Artificial Intelligence and the business prowess acquired from our customers around the world, such as AccorHotels, Orange, Carrefour, Engie, Samsung, L'Oréal, Nissan…

Artefact’s success comes from a unique mix of company assets: cutting-edge data technologies, agile methodologies for fast delivery, cohesive teams assembling the finest business consultants, data analysts, data scientists, data engineers, and digital marketing experts.

Artefact is looking for a Data Analyst Specialist – Web Analytics for our clients, in order to reinforce our multiple data marketing offers.

Artefact is :

13 offices in Paris, London, Shanghai, Dubai… 900 employees 4 practices: Data Consulting, Data Marketing, Activation and Creation

What you will be doing: Key responsibilities

As a Data Analyst Specialist – Web Analytics, your role will encompass:

Creating and implementing a tagging plan, using analytics tools according to the template and basic configuration Performing audit reports and creating web analysis studies (client journey, landing page, channels ROI) by defining and monitoring different KPIs and PIs Monitoring different activities that can be impacted by web analytics (Activation, UX/CRO, tracking, trafficking). Actively contributing to the expertise level and competencies of the Data & Analytics team Closely collaborate with the other divisions (Media & Activation, Creation, Consulting, Data Science and Data Infrastructure) to provide data-driven marketing services to your clients

Qualifications: Education & experience required

With 2-4 years of experience in the digital marketing environment, preferably with big client accounts, you have:

Academic level of education (Bachelor or Master) Knowledge in working with a tagging plan, either by optimising an existing setup by solving problems and challenging existing tagging plan, or draft and set-up a tagging plan according to the template. Knowledge of web analytics platforms like Google Analytics, Adobe Analytics, etc. Familiarity with tag management systems like Google Tag Manager, Tag Commander, Tealium IQ Tag Management, Launch/DTM etc.

Preferably, you also have:

Good knowledge of web-related technologies (JavaScript, CSS and HTML) Optionally, familiarity with the Data Management Platforms like BlueKai, Krux, Ysance, Weborama, Adobe Audience Manager, Tealium Audience Streams, etc. Knowledge in a website optimization tools like hotjar, Google Optimize360, Content Square, AB Tasty etc. is appreciated. Knowledge in customer journey optimization / CRO is appreciated.

What we are looking for

A Doer: you get things done and inspire your colleagues to do the same An Analyst: you LOVE data and think every company should take their decisions based on facts A Pragmatist: you have a no-nonsense mindset that seeks for practical and realistic solutions A Mentor: your clients and teams naturally seek you out for advice An Adventurer: you’re an entrepreneur constantly looking for business opportunities

Why you should join us

Artefact is the place to be: come and build the future of marketing Progress: every day offers new challenges and new opportunities to learn Culture: join the best team you could ever imagine Entrepreneurship: you will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!

Come join us!

#fr