Traffic Manager (SEA)

Contenu de l'offre Traffic Manager (SEA) chez BRADY GROUPE SAS

Roncq (59) CDI

BRADY CORPORATION(NYSE: BRC) is a world leader in complete identification solutions that help companies improve productivity, performance, safety and security. Its more than 50,000 products include high-performance labels, precision die-cut materials, signs, software, printers, and automatic identification and data-collection systems.

Founded in 1914, the company serves the Fortune 1000 companies and hundreds of thousands of other companies worldwide in markets ranging from telecommunications and electronics to transportation equipment to education.
With its strong franchise of great people, innovative products and international reach along with its financial strength, Brady strives to achieve strong growth and positive shareholder value creation.

OVERALL TEAM/DEPARTMENT GOAL

To launch and optimize PPC campaigns, manage and monitor search platform accounts and advertising budgets to drive traffic, revenue and increased return on advertising spend.

ORGANISATION STRUCTURE & REPORTING LINES

Part of the European Digital Marketing team and reporting directly to the European Ecommerce and Digital Marketing Director.

LOCATION

Roncq, near Lille - France

ROLE PURPOSE / SCOPE

We are seeking a Search Marketing Manager in Paid Media to join our European Digital Marketing team. The candidate must be passionate about all digital marketing channels, and will be responsible for executing paid media strategies for Brady WPS, with focus driving traffic and revenue to our UK online channels. Job has a strong focus on managing digital marketing budget, and executing bid management capability to deliver positive ROI and new customers to our business.

MAIN RESPONSIBILITIES

Responsibilities include but not limited to

Participate in forming effective paid search strategies Digital Marketing budget management Launch and optimising various PPC campaigns (including: PPC Ads, Display, Remarketing, PLA, Affiliate networks) Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain improved ROI Track KPIs to assess performance and pinpoint issues Produce management reports (e.g. dashboards) Write impactful and concise copy for adverts Suggest and develop new campaigns across multiple channels Keep abreast of PPC and SEM trends Partner with eCommerce team to ensure that landing pages are aligned, optimized and relevant to paid media campaigns Partner with SEO teams to ensure alignment in keyword strategies as well as exchange of valuable keyword learnings

LEVEL OF AUTHORITY

Full budget responsibility for a number of Southern European accounts (to be determined dependent on suitable applicant)

EXPERIENCE

With a minimum of 3 years Digital Marketing expertise, the successful candidate will be a hands-on digital expert with some experience across all online marketing channels especially PPC / PLA’s / Display, and Affiliates.

They will be able to demonstrate a proven track record of successfully driving increased traffic to a website, using a data driven approach to driving return on investments with a focus on acquiring new, and retaining existing customers through effective campaign planning and execution.

They will be an effective and influential communicator, comfortable liaising with their managers as well their immediate team and peer group.

KNOWLEDGE / SKILLS / ABILITIES:

Ideally 3 years’ experience of online marketing, B2B experience is preferred Strong Microsoft Office skills, combined with Google enterprise / docs an advantage Hands-on experience in the execution of PPC and other paid media marketing campaigns Ability to develop and execute marketing strategies using online channels and tools – understanding of bid management solutions (such as Marin, Kenshoo or Doubleclick) an advantage Excellent marketer with demonstrable results in improving marketing ROI Comfort in collaborating with business representatives, partners, and agencies to create new opportunities Demonstrable ability to work in a results orientated environment with a focus on achieving KPIs Strong communication skills Detailed understanding of Google Analytics and Adwords Understanding of differences between media channels from a planning/buying perspective Able to think creatively about innovative marketing Have a strong interest in the future of digital marketing

Type d'emploi : CDI

Expérience:

traffic manager (sea) ou similaire: 2 ans (Souhaité)