Responsable Marketing Digital

Contenu de l'offre Responsable Marketing Digital chez Eutelsat Communications

Responsable Marketing Digital

Permanent contract

Location : Issy-les-Moulineaux

 

Join Eutelsat and use your skills to contribute to innovative projects!

 

Eutelsat is one of the world's leading commercial satellite operators with a fleet of about 40 satellites. As a space pioneer with over 40 years of experience, our mission is to provide satellite capacity.

Our satellites are used to broadcast television channels and packages, transmit news reports, provide broadband Internet access services and interconnect data networks.

All our efforts are aimed at providing the highest quality of service to our customers, based on 5 pillars:

•    The best of space to the earth

•    Global coverage for local connectivity

•    Technological excellence made accessible to all

•    A key position at the heart of telecom and audiovisual networks

•    Innovation, driving the connectivity of tomorrow

Your impact: 

Take part in an international project to connect the world as a Digital & Direct Marketing Manager, within the Marketing & Communications team. You are familiar with Salesforce Sales Cloud and Marketing Automation in Pardot / Marketing Cloud Account Engagement is no secret to you. You have a strong technological appetite, an analytical mind and you want to join a marketing team at the cutting edge of technology.

Your Missions :

1. DIRECT MARKETING / MARKETING AUTOMATION

Lead Generation Campaigns through Marketing Automation
Prepare e-marketing campaigns to generate leads and develop Eutelsat’s services awareness (event, exhibition product-related, new services launch, webinar…): define campaign format (email templates, frequency, automated actions, web pages, web banners, etc.), define target contacts for a campaign, prepare the email templates, monitor results, update the database, feedback on campaign results. Knowledge of Salesforce Sales Cloud and Pardot/MCAE is required.
Optimise Client Marketing
Set-up and optimise Pardot/MCAE according to the new features and internal needs, manage evolutions with the IT department.
Database Optimisation
Work with database specialists to ensure the SF database is as pertinent and up to date as possible.

2. ANALYTICS

Analysis of marketing campaigns (efficacity & ROI) and Lead generation in Salesforce CRM (Reports & Dashboards) for collaboration with Sales & BL
Maintenance and follow-up of the Campaigns’ and Data Quality dashboards in B2B Marketing Analytics
Maintenance and evolution of the Performance Dashboard in Tableau

3. WEB SITE

Content Optimisation
Regular web updates. Assist the local offices in updating their market content. Develop new content areas to meet target audience requirements.
Domain Names
Help with the management of ETL domain names portfolio
Search Engine Optimisation
Perform keyword research and analysis for SEO, monitor content performance in search engines and enact recommendations to improve the performance of the website.
Analytics
Gather analytics and prepare reports on website activities for monthly meetings.

4. SOCIAL MEDIA

Work with Corporate Communications to animate our various social media platforms.
Monitor interaction and reach

Profile :

Digital Marketing Communications degree or similar
Proven experience in Marketing with 2/3 years on Salesforce CRM & SF Pardot

Creative, with strong verbal, written and interpersonal communications skills
Attentive to detail and highly organized
Good command of verbal and written English and French
Skilled in Microsoft Office, Tableau, Adobe Suite (Photoshop & Illustrator), CMS experience

What we offer:

 

An international environment and multicultural teams: an attractive and responsible employer, Eutelsat relies on 1,200 employees from 50 countries who are committed to providing the best quality of service every day
A stimulating sector of activity
Issy les Moulineaux: modern premises just outside Paris
2 days a week of teleworking
An attractive package including base salary + bonus
Eutelsat is committed to integrating social and environmental issues into its activities as an essential element of successful operations. Eutelsat uses its satellite resources as the preferred infrastructure for bridging the digital divide, while striving to keep the space around the Earth uncluttered and clean in the implementation of its operations.

Be part of the adventure, apply now!

 

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