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SEO & Digital Communication Data Analyst

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Contenu de l'offre SEO & Digital Communication Data Analyst chez Imerys

The Company

The world leader in mineral-based specialty solutions for industry, with over 16,000 employees and over 200 sites worldwide, Imerys delivers high value-added, functional solutions to diversified set of industrial sectors, from processing industries to consumer goods. The Group draws on its knowledge of applications, technological expertise and its material science know-how to deliver solutions based on beneficiation of its mineral resources, synthetic minerals and formulations. These contribute essential properties to customers’ products and performance, including refractoriness, hardness, conductivity, opacity, durability, purity, lightness, filtration, absorption and repellency. Imerys is determined to develop responsibly, in particular by fostering the emergence of environmentally-friendly products and processes.

If you want to grow your skills and develop your career, find out more at www.imerys.com

The Position

SEO & Digital Communication Data Analyst

Job Summary

JOB SUMMARY

The ideal SEO (Search Engine Optimization) & Digital Communication Data Analyst candidate is a data-driven strategic thinker with a desire to understand the analytics behind international marketing and communications initiatives.

The candidate will ensure the tracking & sharing of value-added analytics & recommendations for the global Imerys team on large international projects & platforms. The scope will include: corporate and business website presence (currently in a large harmonisation project), global intranet, social media, and paid campaigns. The candidate will also take the lead on interactions with our specialized SEO & Analytics agency to ensure business needs are met on initiatives where they support.

He / she will be integrated into the corporate Communications team, under the leadership of the Digital Communication Director and will work in collaboration with all the members of the team. Imerys as a multinational group has many opportunities for evolution beyond the initial contract.

JOB SCOPE

Scope: Worldwide

Travel: Some travel may be required depending on the project

KEY TASKS AND RESPONSIBILITIES

Collect, analyze and report on monthly key performance indicators (KPIs) for internal clients (internal communications team, content team, Business Area comms & marketing,...)

Ensure both business & corporate content from harmonised Imerys.com project is following best practices for analytics & SEO

Identify data-backed optimization opportunities for all digital platforms, i.e. strategies to improve SEO, time on page, click-through rates (CTR), etc.

Produce deliverables - monthly KPI reporting, keyword research and overall digital business development strategies

Propose tangible actions after analytics analysis for continuous improvement

JOB SPECIFICATIONS

Previous experience measuring and reporting on digital KPIs

Knowledge of digital marketing tactics (SEO, PPC, email outreach, etc.) or tools (Google Analytics , Google Search Console, Drupal CMS , meta-data ..)

Experienced with advanced Excel / Google Sheet functionalities (VLOOKUP, Pivot Tables, etc.)

Masters degree in communications / marketing / data analysis

Ability to work with internal and external stakeholders such as agencies, other teams, etc

Fluent in English

Previous B2B experience nice to have (though not essential)

IMERYS SOFT SKILLS:

Data-driven

Efficiency-driven

Results oriented

Adaptable

Rigorous

Good interpersonal skills and sense of diplomacy

Presentation skills

Ability to prioritise tasks

Analytical and synthetic mindset

Autonomous

Team spirit

Imerys SA is a company that is handi-capable.

Position Type

Full time

and

Fixed Term (Fixed Term)

Only technical issues will be monitored through the below inbox:

recruiting.support@ imerys.com

PLEASE DO NOT SUBMIT RESUMES OR APPLICATIONS TO THIS EMAIL, AS THEY WILL NOT BE REVIEWED.

To ensure fairness and legal compliance in our recruitment processes, only applications received through the online application process will be considered.

IMERYS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws.

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