Marketing Analyst / Business Analyst (H/F)

Contenu de l'offre Marketing Analyst / Business Analyst (H/F) chez MHIKES - Easy Mountain

Introduction:

Are you interested in outdoor experiences? Adventure travels? You are particularly attracted to software and mobile applications? You would like to work in a dynamic, agile company? Join the Mhikes team. Mhikes is developing and launching an ambitious project to develop and promote a new Outdoor experiences BtoC Plateform (mobile & web).

About Mhikes company:

Mhikes is a public and free GPS application that enables users to be guided all along their outdoor activities (hikes and cycle path, mountain bike, trails and more…) Today, more than 3000 guided experiences are available on Mhikes app to discover mountains, countryside, city centers… Our core business? A precise guidance and the mobile mapping. Together with Mhikes our public and free app, a B2B side has grown. We develop mobile solutions dedicated to tourism and travel stakeholder’s needs ranging from the generic to the white branded app. We particularly work with Tour-operators, Tourist Offices, Holidays Club and villages…

Mhikes technology has grown a lot during the past 6 years. Our company became the French leader in mobile solutions for adventure tour-operators, and holidays Club, and French tourist offices. (Terres d’Aventure, Allibert Trekking, Nomade Aventure, Altaï, Club Med, Azureva, Kappa Club)

This year, we are developing and launching an ambitious project to develop and promote a new BtoC Outdoor Experiences Plateform (mobile & web).

Our ambition: To become a reference regarding application for outdoor guided activities (hikes, cycles, trails..) and The platform to promote new outdoor and nature experiences.

About your Role

Mhikes is looking for a high-performing individual and team player to join the growing digital marketing team. The focus of this role is to develop and maintain dashboards on marketing performance, share insights, and provide recommendations to support strategic decision-making.

What You’ll Be Doing

Track and analyse performance of marketing activities (e.g. email

marketing, push notifications, paid acquisition, etc.), assist with ad-hoc
analytic requests, and develop/automate regular reports

Empower the team with actionable insights to support acquisition,

engagement, retention, and monetization initiatives

Develop standardized reporting metrics based on set marketing objectives

linked to key campaigns and always-on digital marketing tactics

Monitor KPIs, flag potential performance improvements to the team early

and often, and keep team informed of progress towards larger team goals for
the overall sales and marketing funnel

Partner with teammates to develop and adapt testing frameworks,

segmentation criteria, and forecasting models

Identify technical and strategic gaps in our analytics infrastructure and

proactively drive best-in-class solutions

Requirements

A quantitative degree in a field like Statistics, Economics, Mathematics,

Operations Research or Engineering (advanced degrees preferred)

3+ years of work experience in statistical or data analysis for B2C marketing

teams

Advanced proficiency in SQL and a statistical package such as R or PythonProficiency in building data visualizations and interactive dashboards with

tools like Chartio, Tableau, or Grafana

Hands-on experience creating, maintaining, and supporting data reporting

and visualization tools

Experience with building forecasts and behavioural modelsExpert communication skills, including the ability to persuade and inspire, a

knack for breaking down complex concepts, and a proactive attitude towards
knowledge sharing

Ability to deal with ambiguity and needs little to no guidanceScrappy, creative problem solver who is willing to dive in wherever is neededPassion for the outdoorsHumility, empathy and open-mindedness - no egos

Bonus Points

Experience working at a mobile-first B2C companyHigh-growth or subscription business experienceFamiliarity with Jira, Confluence, Coda, and Github

Practical Information

Full time contract (French CDI)To start as soon as possibleSalary: depending on your experience 40 000 – 45 0000 K€ annual gross + employee package.Flexible working-hours, remote desktopMhikes is located near to Grenoble: 17 chemin des Prés 38240 Meylan. On Inovallée Campus.Easily accessible with bus/cycle

To apply for this job:
If this kind of work sounds interesting, please send us your resume and a covering letter. We'd love to hear from you!

Date limite de candidature : 27/12/2020

Type d'emploi : Temps plein, CDI

Salaire : 40 000,00€ à 45 000,00€ par an

Avantages :

Horaires flexiblesParticipation au Transport

Horaires :

Du Lundi au VendrediHoraires flexiblesTravail en journée

Expérience:

marketing analyst / business analyst (h/f) ou similaire: 3 ans (Souhaité)

Télétravail:

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