Traffic Manager - Expert SEO/SEA

Contenu de l'offre Traffic Manager - Expert SEO/SEA chez Questel

POSITION OVERVIEW
As a traffic manager / SEO - SEA expert, your objective is to increase the visibility of the group's sites and to generate a maximum of qualified contacts for the sales team.

PRINCIPAL DUTIES & RESPONSIBILITIES (Essential Functions)

Setup, optimizations and supervision of online acquisition campaigns on Google, LinkedIn, YouTube, Display.... with our B2B audiences to ensure a controlled overall cost per lead.Analysis of data on the current site, + increase of the conversion rate (email, landing page, website...)Perform weekly analysis and reporting, be a force of proposal on the optimization of our performance (CPC, number of leads / opportunities)Optimize the SEO of the website (netlinking strategy, content marketing for the blog)Create and optimize our Google Analytics campaigns for different offers and subsidiariesMonitor the ROI of the different SEA campaigns (Google Analytics, Linkedin, retargeting, etc)Constantly monitor the competition and the market sectorHave an international approachManage the resources involved in SEO/SEA

You will work with all the teams (Web development, Marketing Automation, Content production, etc.) at the international level (Germany, France, Japan, USA mainly).

The Marketing team is decentralized, which requires autonomous and remote work. Microsoft Office 365 communication tools are used on a daily basis to exchange information on projects regardless of geography.

QUALIFICATIONS AND SKILLS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

Education and Experience: BAC+2/5 in digital marketing. Professional experience which provides the following knowledge, skills, and abilities:

Minimum 5 years’ experience in a similar positionMastery of tools: Google Ads, Search Console, LinkedIn Campaign Manager, Google Analytics, Data Studio, Tag Manager, SEM rush, and tracking techniquesAutonomy and strength of proposal: our Traffic Manager will have to advance with a ROI vision. He/she will be the expert in the field.Mastery of English is essentialWeb culture, curiosity about digital marketing, analytical and synthetic skills

Know-how :

Rigorous and autonomousReactive and versatileAvailable and appreciates teamwork

SUPERVISION RECEIVED
Supervision is provided by the Director of Communication

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SUPERVISION EXERCISED*
Management of a team of 4 people

PHYSICAL/SENSORY/MENTAL DEMANDS:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to individuals with disabilities to perform the essential functions.

Consistently standing and/or sitting with the ability to move between floors to meet with other team membersConsistently operating a computer and other office productivity machineryRemembering names and detailsMaintaining confidentiality of all information that is or will be confidential and proprietary to Questel or Questel’s clients

DISCLAIMER
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Location : Job open in different locations

Job Type: Full-time