Digital Analyst

Contenu de l'offre Digital Analyst chez Ralph Lauren

Digital Analyst

Ref #:

W124208

Department:

Marketing

City:

Paris

State/Province:

Paris

Country:

France

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Essential Duties & Responsibilities

Strategy & Planning

Analyze the 360 performance of Ralph Lauren media digital activities (paid social, display, programmatic).

Optimize and challenge with media agency all digital campaigns performances across all markets and channels .

Work closely with business omnichannel teams to understand business performance, build forecast, weekly performance tracker and optimize media ROI

Ensure the production of documented, relevant and regular analysis of Ralph Lauren digital activities’ performances, and provide recommendations

Build an European digital data & tech strategy and roadmap with the Digital Media Director for all Ralph Lauren brands working closely with the ecommerce team and the media agency.

Work with digital intelligence tool to make data-driven decisions about how we can achieve business objectives.

Develop and analyze customer and acquisition knowledge to build insights for campaign and business optimization

Key Responsibilities

Act as the key day to day point of contact between the different European stakeholders to boost performances: Media Agency, Ecommerce Team, and CRM Team

Creating simple and maintainable dashboards, reports or presentations to communicate the findings to business users

Partner with our data science teams to make sure our work is consistent according to business needs Understand business objectives, translate them into common KPIs, dashboards and reports to feed different teams & profiles of users.

Make onboarding and profiling of our European customers database

Develop and implement business tools & tech to optimize insights and performances

Provide insight and recommendations on digital reporting best practices working closely with the digital coordinator.

Experience, Skills & Knowledge

Experience

3+ years of experience in performance media, in agency or advertiser

Master degree level, Business School/Engineer School

Web analytics tools (Excel, Adobe, Facebook Analytics, Google Analytics  ….)

Proficient in Power Query

Soft skills

Ability to understand business needs

Pragmatic and capable of solving complex issues

Good communication

Push innovative solutions

Service-oriented, flexible & team player

Self-motivated, take initiative

Attention to detail & technical intuition

Hard skills

Experience in data analysis

Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to presentation, detail and accuracy

Data modeling and visualization skills

Proven experience on building reporting database

Strong capacity to develop consistent & clear analysis

English Fluent

Digital Analyst

Pay Range Min

Pay Range Max

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