Conversion Manager (CRO)

Contenu de l'offre Conversion Manager (CRO) chez Skello

Conversion Manager (CRO)



Skello is a European company with one mission: reinvent shifted work through a collaborative solution which enables teams to better anticipate, organize and communicate.
In short, Skello is a workforce management solution for shift based workplaces that enables teams to tackle the hassle of complex scheduling. For managers, Skello optimizes work organization by helping them to make the best decisions in managing their staff costs. For employees, our tool facilitates easy and open communication and simplifies daily life.
Skello’s ambition is to be the number one solution for shifted work teams in Europe. To achieve this, Skello raised a 40M Series B round of financing from expert funds in the field (Partech, Aglaé Ventures & XAnge) in order to bring ever more value to our clients through new features and to open up new markets, beyond our historic industries such as hospitality, retail and health.
Context
In a context of strong growth, the Growth team aims to increase lead generation. 
As Conversion Manager (Conversion Rate Optimisation) at Skello, you will deploy our strategy to optimize the performance of our websites and maximize the acquisition of new B2B customers. 
In concrete terms, you will be in charge of implementing our Growth Conversion strategy: from the steering to the operational management of actions to the improvement and analysis of our performance.
Missions
As Conversion Manager, your objectives are as follows
- Define the Growth Conversion strategy and roadmap and implement it according to the business objectives of the Skello Growth team;
- Prioritize the requests of the different teams seeking to use the site (Team Tech, Product, Growth, Design,Talent, etc.) to always maximize the conversion rates;
- Establish, from qualitative studies, surveys, quantitative analysis, AB tests, opportunities to facilitate customer understanding of the Skello product;
- Orchestrate with the Designers and the Tech team the definition of the functional specifications of the Landing Pages and Features to be deployed; 
- Build landing pages on Webflow with the Growth team; 
- Analyze and propose optimizations of Acquisition KPIs: CPC, CTR, CPL, CAC.
What this position can offer you:
- The opportunity to play a strategic and central role by working on the entry point of the business;
- The opportunity to contribute in a concrete way to an ambitious project that will revolutionize a very large market;
- Ownership and autonomy over your subjects that will allow you to learn a lot and build something you can be proud of;
- A stimulating, challenging and caring work environment.


Qualifications
- You have a first significant experience in conversion optimization of websites 
Data-driven, you know how to analyze data and base your decisions on concrete and factual information 
- You are always looking for ways to improve yourself and become a better version of yourself, you are humble and appreciate feedback 
- You are familiar with Webflow, Google Analytics and Google Optimize or similar tools, 
- You are fluent in English
- You are a perfect fit with Skello's values: Passion, Ownership, Humility, Empathy, Rage to Win 
- Bonus if you have experience in the SaaS world
Recruitment process

- Discovery call with the Talent team 
- Case study and business interview with Eliott, VP Marketing
- 3rd "Vision" interview with Quitterie, CEO of Skello
- Reference taking and offer

Benefits
We believe in the well-being and development of our employees at work.
We therefore offer everyone :
- Eight days' leave in addition to the five weeks' paid holiday
- A meal ticket card (Swile)
- An installation budget of 150 euros to work from home
- A sustainable mobility package that can be combined with the payment of public transport costs (50%)
- A mutual insurance company (Alan)
- A reasonable remote policy (until two days per week)
- A gym in our offices
- Customised onboarding and a continuous training budget
- Offices in the heart of Paris

Paris /
Marketing – Global Market /
Full-time
/ Hybrid