TRAFFIC MANAGER (F/M)

Contenu de l'offre TRAFFIC MANAGER (F/M) chez Valeo

Join Valeo’s teams specialized in the automotive aftermarket, and revolutionize customer relations through digital solutions!
As Trafic Manager you are in charge of traffic generation and conversion rate optimization for our 17 websites and Garage Loyalty Program.You are the expert on SEA, SEO, Display, Retargeting, Netlinking. You propose continuous tracking and improvement of our performance. 20 to 30% of your time will be dedicated to transversal digital project.
Your challenges?
Generate traffic on our digital platforms thanks to the different levers
You are in charge of the following levers: SEA, SEO, display campaigns with our agencies, marketing automation and Email Retargeting, Netlinking / new partners identification / engage with our customers (distributors) You pilot and optimize our budget Monitor and analyse our performance On a daily basis you ensure qualitative traffic and avoid slow queries, 404 pages, reduce bounce rate, time spent On a weekly basis you produce a report with recommendations, and trends on top main keywords, and position vs competitors On a monthly basis, you animate the digital review with countries and support them on optimising their performance. You also participate to presentation made to the board in order to explain our strategy, action plan and results Propose and optimise You propose the tracking plan for our websites and digital campaign You strive for efficient conversion funnel on websites and loyalty program app to foster qualitative leads. You analyze our local campaign and global feature (like Tech@ssist = technical module), exit pages, content and comments on our dashboard, the root causes thanks to deep dive in Google Analytics, the main expressions and keywords on SEMRush You support and track developer implementation You make sure we have consistent and relevant data by checking with our internal partners: Business Intelligence (Qlikview), CRM (Salesforce), Big Data. Ambassador and team player You pilot and challenge the external agencies You play the game with digital team members from Content, Lead and Ecommerce You interact with CRM, IT, Big data you animate and support countries and regions to increase the digital skills and competencies at local levels
About you… You have acquired 5 years experience minimum in traffic management and digital marketing. You have a Master Degree in business school or in University, ideally with a digital specialization You have project management skills and abilities You are a team player and like to share your knowledge with internal team to help them to grow in digital skills Our environment is highly international oriented (multi-site team, world-class clients), hence a current level of English and French are required.
It would be a plus:
You know platforms like Yandex and Baidu You have a first experience in agency

Join Us ! Thanks to its strategy focused on innovation, Valeo is at the heart of the three revolutions which are disrupting the automotive sector: electrification, autonomous and connected cars, and digital mobility. These are revolutions that Valeo has been able to anticipate and which today provide amazing career opportunities, including internationally ! At Valeo, innovation is driven by the diversity, authenticity and energy of its talent. Are you looking for new technological and human adventures ? Join Valeo and its 111,600 employees across 33 countries !
More information on Valeo : https://www.valeo.com
Primary Location: FR-IDF-Saint Denis Job: Communications Organization: D01L Valeo Service Headquarters Schedule: Full-time Shift: Day Job Employee Status: Regular Job Type: Regular
Job Posting: 26/11/2018, 7:59:49 AM