Global Traffic Manager (F/M/D)

Contenu de l'offre Global Traffic Manager (F/M/D) chez Vestiaire Collective

Global Traffic Manager (F/M/D)

Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore and Hong Kong and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.

We currently have a diverse global team of 1000 employees representing more than 50 nationalities. Our values are community, activism, transparency, dedication and greatness. We are proud to be a BCorp.

Vestiaire Collective is looking for a Traffic Manager to join the Performance Marketing team in Paris manage our Performance Marketing investments for the Asia Pacific Region.

About the role

You role will cover 3 main missions:

Steering: Improve the performance of our marketing mix

Own APAC marketing performance, measured by ROI
Monitor campaigns performance and ensure it is optimized end-to-end based on the metrics and KPIs that are driving decisions
Provide expert technical media advice to elevate work and ensure innovation runs through the entire plan
Perform deep dive analysis in order to identify business and optimization opportunities
Collaborate closely with marketing Channels in-house teams in the Global team

Planning: Translate business and financial goals into marketing targets

Build innovative media plan for each country across multiple objectives (awareness, consideration, conversion) by recommending optimal channel mix in order to maximize ROI
Collaborate closely with the Global Digital Branding Manager in order to define goals, KPIs, media plan and the right measurement framework
Translate Business Plan goals into clear and actionable marketing objectives
Collaborate closely with the Performance Analyst, Planning team and the Finance team

Strategy: Contribute to the localization of the marketing strategy

Challenge the status quo and bring innovation ideas (Creatives, local networks and emerging channels, leverage on local trends,..)
Craft the experimentation strategy (media, creative testing, audience, bidding, budget, important metrics), work with channels to implement it, and report performance
Adapt our performance marketing strategy to each local market
Collaborate closely with Marketing Science team and Channels teams on Testing initiatives

Who you are

4+ years of experience in a similar role
Online performance marketing experience and deep familiarity with the APAC media landscape
Strong analytical skills and problem solving skills (Proficiency with Excel, SQL & dashboarding tools)
Strong customer-centric approach - you are always thinking about how our customers interact with the platform and the brand
Self-motivated and strong collaborator, who encourages confidence and influences peer teams and partners
Determined and resilient under pressure and in a fast-paced environment

What we offer

A meaningful job with an impact on the way people consume fashion and promote sustainability
The possibility to work remotely 50% of your time
The opportunity to do career defining work in a fast growing French-born scale up
The possibility to work as part of a global diverse team with more than 50 nationalities
2 days to help Project - reinforcing your activist journey and volunteer for an association
Significant investment in your learning and growth
Competitive compensation and benefits package

Vestiaire Collective is an equal opportunities employer