AMOREPACIFIC

À propos

The beautiful seeds sown by a woman who made camellia oil to sell eventually budded in the hands of a young man who dreamed of ‘communicating with the world through Asian beauty’, and they are now blooming not only in Korea but also in China, the US, and the rest of the world. Since its establishment in 1945, AmorePacific has continuously striven to realize its corporate vocation as the ‘Asian Beauty Creator’ to make the true beauty of Asia known to the rest of the world. We intend to unlock the secrets of beauty hidden in the time-honored knowledge of Asia and provide them to customers around the world to help achieve humanity’s aspirations for both beauty and health. We have carried out a global brand strategy since the 1990s, engaging in earnest with customers around the world. We have established production and research bases in China and France, and AmorePacific’s global brands(Sulwhasoo, LANEIGE, Mamonde, ETUDE HOUSE, and innisfree) can now be found not only in the Chinese-speaking world, Southeast Asia, and Japan but also in North America and Europe. Now, AmorePacific is ready to transform itself into a ‘Great Global Brand Company’ that creates beauty which can change the world. For ‘great’ growth, we aim for being the best in every way and work hard to fulfill our social responsibility by minimizing our environmental impact and placing the management focus on people. To become a ‘global brand company,’ we will continuously develop various brands and innovative products that meet the needs of global customers and provide the greatest satisfaction. AMOREPACIFIC Brands AMOREPACIFIC, Sulwhasoo, LANEIGE, Mamonde, innisfree, ETUDE HOUSE, HERA, IOPE, primera, HANYUL, eSpoir, ODYSSEY, LIRIKOS, VERITE, makeON, ANNICK GOUTAL, VITAL BEAUTIE, AESTURA, ARITAUM, Ryo, Mise en scène, FRESH pop, amos PROFESSIONAL, HAPPY BATH, illi, MEDIAN, OSULLOC For more information, please visit http://www.apgroup.com/int/en