Insert

À propos

Insert is a major player in city centers outdoor advertising specialized in billboard, furniture and field marketing. Employing a total of 350 people, the Company has operations in 24 cities in France. With its network of 100 000+ advertising panels and furnitures, Insert has the ability to reach more than 13 million people every day. We are able to deliver mass audiences and provide highly-targeted campaigns that reach audiences on the move. The advent of technology such as NFC, QR codes and Augmented Reality is already providing great opportunities, enabling interactive, content-rich campaigns that link to social media. In May 2015, Phenix groupe/Insert announced a partnership with Shazam and its new visual recognition technology to Shazam-enable our billboard, furniture, and field marketing material. We launched the first interactive Shazam? outdoor campaign in France with Gaumont-Pathé for Jurassic World (see blog.insert.fr & blog.phenixconnect.com). In 2014, Insert has generated revenues of €20+ million.