Surplex (www.surplex.com) is a European market leader for online industrial auctions of wood- and metalworking second-hand machines. The business model of the middle-sized company has been digital since its foundation almost 20 years ago. Founded as a start-up company in the dotcom era in 1999, the managers Ulrich Stalter and Michael Werker set a new strategic orientation for Surplex in 2009. They focused the auction business on their special fields wood- and metalworking second-hand machines and expanded the customer service. In concrete terms, customer service means: Surplex provides the goods mostly free loaded on truck. Thus, the company takes charge of the dismantling and the processing, including all freight and customs documents for the client. The customer only needs to organize the transport of the goods, which is an offer that cannot be taken for granted in other industrial auction houses. Sellers benefit from the market knowledge of Surplex when evaluating their machinery. The online auction house either purchases the assets completely or sells them on behalf of the seller via www.surplex.com. Surplex can give a proceeds guarantee for the sale. If entire factory halls go under the hammer, they are handed over in a swept clean condition. Surplex is expanding. Within 10 years, the manager duo Werker and Stalter increased the number of employees and the turnover tenfold. Meanwhile 200 employees from 18 nations work at the location in Düsseldorf and in the nine European branch offices in Italy, Spain, France, Benelux, UK, Poland, Romania, Denmark and Switzerland. The medium-sized company achieved a turnover of 84 million euros in the fiscal year 2017, compared to 64 million euros in the fiscal year 2016. The website surplex.com is available in 18 languages and registers on average 500,000 visitors per month. In 2017 about 60,000 articles were sold via surplex.com.
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