PRODUCT MANAGER LEAFY (H/F)

Contenu de l'offre PRODUCT MANAGER LEAFY (H/F) chez Limagrain

PRODUCT MANAGER LEAFY (H/F)

General information

Organisation

About Vilmorin-Mikado

Vilmorin-Mikado is a Franco-Japanese seed producer that has specialized in developing, producing, and selling vegetable seeds for professionals since 1743. As a responsible partner in the vegetable food chain, Vilmorin-Mikado is committed to helping better nourish people everywhere. Our wide range of unique, original seeds is distributed on five continents in more than 100 countries. Vilmorin-Mikado has more than 1,000 employees and recorded sales of 218 million in 2020-2021, of which 15% was entirely devoted to research. World leader in carrots and witloof chicory, Vilmorin-Mikado is also a major player in salads, tomatoes, sweet peppers, kabocha squashes, daikon radishes and bunching onions. Nearly three centuries ago, Vilmorin-Mikado's founders began our Tree Seeds work, which actively contributes to rebuilding sustainable forests. www.vilmorinmikado.com

Vilmorin-Mikado is part of Limagrain, an agricultural cooperative and an international seed group owned by French farmers, Limagrain is driven by its purpose: cooperating for the progress of agriculture everywhere, for everyone. Focused on the genetic progress of plants, Limagrain breeds, produces and distributes field seeds, vegetable seeds and agri-food products www.limagrain.com - #Limagrain  

Reference

2023-8823  

Company

VILMORIN-MIKADO

Position description

Function

SALES & MARKETING - MARKETING

Employment Type

Regular Full Time

Main Goal

As a part of the Marketing team, you will be asked to support the growth of our Leafy specie by recommending and managing the global strategy and development on your perimeter.

Job description

Crop Strategy
·         To orientate our research programs on Leafy crop: to recommend the Leafy crop strategy and its execution across the Business Unit (ambition and market share targets; direction for marketing, research, seed tech and development; action plans, follow-up and corrective actions).
·         To animate Development and Sales teams to deliver the plan and to support business activation.
·         To ensure the growth and the profitability of the leafy crop through market share increase and new products launching.
·         To lead the Mid-term plan process and targets for the leafy crop.
Market intelligence:
·         To permanently show a deep and updated knowledge of the leafy markets on your perimeter and define the future trends and requests (agronomy, customers, consumers)
·         To animate the Development community on Market intelligence, including active benchmarking.
Lifecycle and Products’ management:
·         In collaboration with other divisions, to manage products life cycle and the products range at worldwide level, within the objective of turnover and margin growth, with the support of NPI flow Manager, Production, Development and Regional Crop Specialists.
·         To lead NPI process (New Product Introduction) and the decision-making on products’ advancement. To coordinate and animate development plans for new products with the Breeders, Development teams and Regional Crop Specialists.
·         To recommend the global positioning of the varieties (targeted markets, Rock bottom price per area, Development targets in terms of countries and customers, selection of pictures…).
·         To define strategic varieties and to co-build and validate the Launching plans for the new strategic products.
·         To supervise and challenge Sales business plans and forecasts with a leadership on Sales & Operations process. To maintain proactivity on stock management and actively participate to Production plans and Excess management recommendation and follow-up.
·         To be accountable of markets’ requirements in terms of quality and ensure their respect through Quality Chart.
Business outlooks
·         To be accountable for the overall profitability of the crop (She/he is in charge of the crop’s “bottom line”).
·         To support Sales teams with appropriate recommendation in terms of Go-to-market approaches, added-value pricing approaches, new concepts, commercial and technical information.
·         To ensure and bring inputs for the activation of the 4 Ps (Product, Price, Promotion, Place) on the crop.
·         To provide new business opportunities with a customer-orientation and anticipate risks with corrective actions.
Innovation:
·         To ensure growth with innovation, by developing new concepts and new products in collaboration with Breeders, local Development & Sales teams, Regional Crop Specialists, Downstream and key accounts responsibles.
Products’ Communication

Profile

The candidate must have a Master degree in Agriculture or in Business. Acting frequently as a project leader, the person should have a strong cross functional leadership, being inspiring and a change agent. He/she should know how to motivate a team, be business oriented, shaving a strategic vision , with good negotiating skills; and ready to travel regularly (30 to 40% of the time). A good knowledge of the seed business and a previous experience in Strategic marketing is a significant plus.

 Languages: Fluent in French and English is mandatory, Spanish is definitely a plus.  

Position localization

Job location

Europe, France, Pays de Loire, Maine et Loire (49)

Location

Angers, France

Candidate criteria

Minimum level of education required

Master's degree

Specific expertise

Agriculture/Agronomy

Minimum level of experience required

1 year

Languages

English (4 - Fluent)
French (4 - Fluent)
Spanish (3 - Professional)

Requester

Position start date

01/12/2023