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Brand Campaign And Content Manager H/F

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Capgemini

1er Arrondissement, Paris 28/01/2023
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About Capgemini
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. IT is a responsible and diverse organization of over 340, 000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.

Overview of the role
Over the past 5 years at Capgemini, we have been evolving our brand to support our ambition to BE leading player in our market.
We are currently looking for an experienced brand campaign manager that will drive our Group-led brand campaigns and experience. They will also support our colleagues across the Group to develop best-in-class brand-led campaigns.
Passionate about branding, advertising, and creativity, you will BE responsible for building and implementing strong brand campaigns supporting our business priorities.
You will work cross-functionally within the team and the wider marketing and communications community to create and execute inspiring campaigns that are designed to increase brand awareness and engagement.

Role & Responsibilities
As a Brand Campaign and Content Manager, you will :
* Build clear, distinctive, and category-defining brand campaigns that bring to life our brand promise and drive top of mind awareness and interest in Capgemini
* Manage campaigns and programs from end-to-end including briefing, budgeting, content planning, creative assets, internal marketing, development of media plans, production, distribution, tracking. To do this you will collaborate with agencies and internal partners.
* Ensure that all campaign content and concepts are align to our brand strategy, drive positive perceptions of the Capgemini brand, and continue to raise the bar on creativity
* You will work in direct partnership with our creative agencies (advertising and brand content, as well as media) and will BE responsible for a healthy and inspiring day to day relationship.
* You will also work closely with colleagues across M&C to ensure cohesion and scalability of our messaging/campaigns, but also support them to improve the impact of their own campaigns as well as ensure their connection to the brand strategy and identity.
* You will work as a team with our brand strategy lead, as well as our campaign production lead and visual identity team to deliver the best impact.

Experience & Qualifications
* 7 years of professional marketing/comms/branding experience, ideally in an agency role
* Strong experience building, executing and scaling brand advertising campaigns
* Strategic thinking : ability to shape strategy and convert into tactical execution
* Creative expertise : Experience collaborating on campaign concept development to ensure messaging and visuals to align tooverall strategy
* Experience with 360 campaign activations, especially digital activation
* Budget planning and project management experience is a must
* Experience using data and metrics to measure impact and determine improvement
* Comfortable to work in changing environment, keen learner
* Strong collaborative skills, proactively engaging and seeking feedback from stakeholders
* Native English speaker
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Localisation

Zoom sur le métier de : Content Manager

Son rôle est de créer et de gérer des contenus numériques pour une marque, une entreprise ou une institution. En accord avec la stratégie de communication de l'organisation, il élabore une stratégie éditoriale pertinente pour valoriser et améliorer l’image de la marque ou de l’entreprise sur le web, sur les réseaux sociaux notamment.


Découvrez la fiche métier Content Manager
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Brand Campaign And Content Manager H/F
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