Content Manager France

Contenu de l'offre Content Manager France chez Kindred Group

If you are an absolute sports fan, betting is one of your favorite entertainment, and copywriting has always been a pleasure to deal with, then this job is tailored for you! Unibet France is recruiting a Content Manager on full-time permanent contract based in Boulogne-Billancourt (92). Unibet France is a brand of Kindred Group and one of the top sports-betting, horse racing and Poker operators in France. Reporting to the Content & CX manager, you'll be responsible for the content marketing and operational execution for the UNIBET brand.
What you will do
Site update & day-to-day management - Responsible for what is being displayed on site Ensuring that our platforms promote the relevant sports, competitions and events at all time. Leading the newsletters and push notifications content processes – Definition of the content and editorial strategy based on the sports calendar, from the copywriting to the communications send-outs. Leading the newsletters and push notifications segmentation processes – Definition of the customer base segmentation to target relevant audiences based on the customers preferences to maximize our communication efficiency. Creation & edition of the promotion's pages, optimization of the promotions' visibility, management of the promotional banners. Planning, generating, and publishing content in line with the company content calendars, priorities and marketing plans. Analysis of the marketing communications and overall onsite strategy impacts. Reporting on the content effectiveness based on KPIs. There will be a requirement to work some evenings to cover high profile events in tight collaboration with the social media team. There will be a requirement to work regularly on Saturday and Sunday ensuring a good turnover with other content team members to cover the key sports events happening during the weekends. Ensuring content activity is compliant and that sufficient QA and testing processes have been done. Expected to keep up with industry and content trends as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team There will be a requirement to bring support to the social media team (moderation and animation of the social networks) occasionally.
How will success be measured in this role Engagement across the application and the website. Engagement across the CRM channels. Creativity and innovation.
Your experience A degree in Marketing / Communication. A specialization in sports marketing or sports management is a plus. A minimum of 2 years' experience in content management, online content trends as digital marketing techniques are required. 360 marketing knowledge; with demonstrated experience working with CMS, HTML, CSS. Demonstrated experience in delivering CRM content that has delivered solid results. A good understanding of the online gambling industry, and a genuine interest into sports betting. Excellent written and verbal skills in French language, with strong attention to details, as you must have great interpersonal skills. A good level in English is required in order to cooperate with internal stakeholders. Proven skills in using Adobe Creative Suite and Microsoft Office suite. An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo Start date: ASAP