Digital Content Manager Anglophone ou bilingue anglais

Contenu de l'offre Digital Content Manager Anglophone ou bilingue anglais chez RUE TANDEM

Reporting to the Head of Communications of the SME Division, you will contribute to the definition and implementation of a relevant content marketing strategy to support communication objectives. You will be in charge of the production and delivery of all relevant media/materials for our external branded channels (on and off line) and associated material for our internal teams (sales, marketing, support teams).

You will get involved in three areas:

 Strategic Content

 Brand and thought leadership content

 Product materials and sales enablement content

Primarily responsible for the content you will have to take part in three areas:

1/Actively participate to messaging and story telling

-Contribute to building brand identity and key messages that give a clear positioning to our targets and that differentiate us from competition.

-Contribute to raising our awareness, reinforcing our image and educating external and internal audiences about our product range and help building the team spirit.

2/Create Branded and thought leadership content

-Write content such as thought leadership, market insight studies and customer reference stories, through various forms including white-papers, ebooks, case studies, blog posts, infographics and videos.

-Keep a clear and consistent corporate image and reinforce our brand awareness through daring campaigns on all our channels including PR, RP/influencers/analysts, social network…

-Develop and manage the editorial calendar.

-Manage and lead a monthly editorial committee with our 24 countries.

-Responsible for content consistency across all our countries.

-Manage our PR Agency.

-Manage the translation agency (translation in 14 languages).

-Promote content the right way to increase web traffic.

-Publish content on our countries website and social networks (Hootsuite)

-Work closely with the web team to:

o Understand website traffic and users’ engagement metrics

o Define content marketing strategy, keeping in mind the SEO target and optimize content according to SEO to increase our organic traffic.

-Identify and anticipate content topics, based on keywords analysis, on continuous competitive intelligence and on what influencers tend to share.

-Circulate a monthly communication barometer which show how published content performs.

-Stay up-to-date with developments and generate new ideas to draw audience’s attention.

3/Support the sales effort by producing product materials and sales enablement

-Support sales effort, local marketing and support teams by providing media and content which sells our products and our background with force and efficiency.

-Jointly with product manager write contents for:

o Product materials: brochures, web pages, leaflet, videos…

o Sales enablement tools : Product Booklet, Product Communication Guidelines, Product Summary sheet, arguments and counter arguments, training guide….

-Stay up to date with the trends and new tools to provide the best support to regional teams

>You have 6-10 years of experience as a Content Manager/Digital Content Manager

>You have ideas and initiative and are willing to push for what you believe. Open-minded with real ability to adapt

>You are an enthusiastic and passionate person, autonomous, with transversal skills who is obsessed with building bold and differentiating positionings with a continuous desire to push your limits and improve.

>Creative with a sense of detail, passionate, in permanent research of smart and skilled means to bring our brand and background to life with force.

>Native English speaker, preferably with an American culture with a very good French speaking (bilingual is ideal).

>Incredible writing skills!

>Knowledge of constraints and opportunity of the main media (Social media, SEO, UX...)

>Ability to write professionally and creatively, but also to create content that is engaging for our audience in a conversational tone

>Editorial mindset that seeks to understand what audiences consume and how to create it.

>Ability to analyze and present content and social performance.

>Experience working in B2B SaaS is a plus as is knowledge of our target buyer personas (marketers from midsize to large companies).

>Experience with Drupal, Google analytics, Slideshare, and the top social channels.

>This role requires a brand publisher mindset with an ROI focus: to create the content our audience is looking for and then to optimize the path to conversion.

>You are also passionate about marketing and new trends.

Type d'emploi : Temps plein, CDI

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