Marketing Specialist CDD H/F

Contenu de l'offre Marketing Specialist CDD H/F chez Adobe

Adobe recherche …
Who are they?
Chez Adobe, l'objectif est d'offrir à chacun·e-des artistes amateur.e.s aux plus grandes marques-la possibilité de designer et réaliser des expériences numériques exceptionnelles, permettant ainsi à tou·te.s de créer des images, vidéos et applications de grande qualité, mais aussi de transformer la manière d'interagir avec les client.e.s à travers les écrans.

Le business d'Adobe repose aujourd'hui sur trois catégories de solutions basées dans le Cloud :

- Adobe Creative Cloud : Creative Cloud est la plateforme de création de référence. Elle inclut plus d'une vingtaine d'applications et de services pour la photographie, le design, la vidéo, la 3D ou encore l'UX design, exploitables sur ordinateur et mobiles. La place de marché Adobe Stock, intégrée aux applications, permet aux créatif.ve.s de bénéficier de 250 millions de contenus (visuels, templates, audio, vidéos, etc.). Behance rassemble par ailleurs plus de 24 millions de membre à travers le monde.
- Adobe Document Cloud : les solutions de Document Cloud, telles qu' Acrobat ou Sign accélèrent et fluidifient les processus documentaires. Document Cloud s'appuie sur un écosystème de partenaires étendu (Microsoft, Workday, Dropbox, etc.) pour rendre les documents facilement accessibles, où que les utilisateur.rice.s soient.
- Adobe Experience Cloud : Gestion de campagnes marketing et optimisation du parcours client, collecte, traitement et activation de la donnée, e-commerce et gestion du contenus, Experience Cloud est un ensemble intégré de solutions pour permettre aux entreprises de gérer et d'offrir des expériences numériques d'exception de bout en bout.

Depuis 2012, Adobe a considérablement renforcé ses investissements et sa présence en France.
- En 2013, Adobe a fait l'acquisition de Neolane, spécialiste de l'automatisation des campagnes marketing et de la gestion cross-canal. Désormais intégrée à Adobe, la technologie Neolane est toujours développée en France et déployée à travers le monde dans le cadre de l'offre Adobe Marketing Cloud.
- En 2015, Adobe a finalisé l'acquisition de Fotolia, banque d'images et de contenus libres de droits, à destination des professionnels de la création et du marketing du monde entier. Désormais membre de la famille Adobe, Fotolia fait partie de l'offre Adobe Creative Cloud sous la marque Adobe Stock.
- En 2019, Adobe a annoncé l'acquisition d'Allegorithmic, le créateur de Substance, le logiciel de référence des matières et textures 3D destinées aux jeux vidéo et à la post-production vidéo. Adobe franchit une étape majeure en ajoutant des workflows 3D et immersifs étendus à Creative Cloud et offre à sa clientèle stratégique de designers une nouvelle palette d'outils pour les projets 3D. Le centre de développement reste situé à Clermont-Ferrand.

En investissant dans ces trois entreprises technologiques françaises de renom, Adobe a considérablement renforcé sa présence en France où elle compte aujourd'hui plus de 500 collaborateur.rice.s et une équipe R&D substantielle, localisée à Paris et à Clermont-Ferrand.

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences ! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could BE yours !

The Challenge

The role of the Enterprise Marketing Specialist is a position to lead the company's marketing planning and execution in France for Adobe's Enterprise business. To BE successful, candidates will have to demonstrate extensive experience in helping organizations grow through a wide range of marketing activity from field to digital to traditional marketing techniques.

This role is a Fixed-Term Contract (CDD) of 12 months.

What you'll do
- Developing and driving the overall marketing plan for the market, identifying the channels/activities/programs which will support the achievement of quarterly pipeline and revenue goals
- Leading the execution of local marketing activity including digital campaigns and events with other marketing peers and agencies
- Serve as the lead representative for Enterprise marketing in the region for senior level partners across Product Marketing, Marketing and Sales
- Working with sales teams in the local markets to understand local market and customer needs and translate them into meaningful programs, maximizing our EMEA and global programs
- Forecasting, measuring and analyzing the impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success
- Own the budget for your customer segment to execute the campaigns against the plan
- Manage all related partner communication and expectations for the assigned business segment
- Ensure alignment with the overall region business strategy and plans

Western region is going through a period of rapid growth. You will BE at the heart of building one of Adobe's most important markets via targeted marketing campaigns.

What is needed for success

We need someone who wants to make a difference and BE part of a winning team that isn't afraid to maximize the market opportunity. The successful candidate will BE extremely competent at working with both sales and marketing teams, feel comfortable in a matrixed team environment and able to orchestrate resources both within and outside the team to get things done. Core skills include :
- Understanding of the trends and issues facing marketers in the digital age
- Knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages
- Experience in creating targeted programs and tailored account based marketing campaigns
- Strong ability to understand data insights and take respective actions
- Works well with agencies and partners to deliver outstanding and creative marketing execution

Our Enterprise Marketing Specialist for France is an analytical and strategic marketer with a creative mentality. You have a strong attention to detail, are well organized and can manage multiple projects simultaneously. You thrive in a fast-paced entrepreneurial environment. Required experience and skills include :
- BA/BSc Degree or higher
- Proven experience working in B2B technology enterprise marketing, ideally in a marketing technology vendor
- Demonstrable field marketing experience of delivering pipeline and revenue. Account based Marketing experience would BE a plus
- Strong project management skills and experience, including managing external agencies
- Analytical and results orientated individual in tune with revenue marketing principles
- Strong communication and interpersonal skills, including excellent copywriting and content creation skills
- Excellent MS office skills
- Languages : French native, English fluent
- Office : Paris