Digital Marketing Project Manager (Cluster Medgas) (H/F)

Contenu de l'offre Digital Marketing Project Manager (Cluster Medgas) (H/F) chez Air Liquide Group

Digital Marketing Project Manager (Cluster Medgas) (H/F)

Présentation du Groupe

A world leader in gases, technologies and services for Industry and Health, Air Liquide is present in 78 countries with approximately 64,500 employees and serves more than 3.8 million customers and patients. Oxygen, nitrogen and hydrogen are essential small molecules for life, matter and energy. They embody Air Liquide’s scientific territory and have been at the core of the company’s activities since its creation in 1902.

Air Liquide’s ambition is to be a leader in its industry, deliver long term performance and contribute to sustainability - with a strong commitment to climate change and energy transition at the heart of its strategy.

Descriptif de l'entité et de l'activité

With nearly 13,500 employees, a presence in 35 countries, and a turnover of more than 2.8 billion euros, Air Liquide Healthcare, the Health Division of the Air Liquide Group, is one of the world leaders in this field. Today, Air Liquide Healthcare is present in hospitals and patient homes to provide products, services and support programs for the prevention, diagnosis and treatment of chronic diseases or acute episodes. . ALSI (Air Liquide Santé International), the health holding company, has 170 employees.

Missions & Responsabilités

Be a part of the digital transformation by becoming our new Digital Marketing Project Manager. You will recommend ways to improve customer journey, deliver meaningful digital projects and lead the change management along with the country teams.

He/she will be in charge of: 

Contributing to the definition of Air Liquide Healthcare's digital strategy,
Full project management and deployment of digital initiatives and related projects, with a focus on launching marketing automation, in collaboration with external partners, internal stakeholders and marketing teams,
Providing process, best practices and ensuring they are implemented,
Ensure the organization fits with the new processes designed,
Support the country teams in the implementation of change management, 
Leverage data analysis to identify  actions in order to foster customer acquisition and satisfaction while optimizing the return on investment,
Conduct competitive intelligence and keep up-to-date with new digital marketing technology trends.

Profil et compétences

Master with at least 3 years experience at a similar position

Demonstrated professional experience of managing digital projects,
Ability to manage multiple projects simultaneously,
In-depth understanding of online marketing tools, with experience in inbound marketing (Pardot or similar),

Strong analytical skills, solution oriented and proactive mindset,
Knowledge of reporting and analytics tools, and dashboard management,
Good interpersonal skills, teamwork skills are a must,
Knowledge of the medical environment is a plus,
Excellent verbal and written communication skills in English

Informations complémentaires

Geographical location: 92-Bagneux
National collective agreement: Chemistry