Customer Marketing Specialist

Contenu de l'offre Customer Marketing Specialist chez AirCall

Customer Marketing Specialist



Aircall is a place where voices are valued.
Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 14,000+ customers (and growing) to make authentic, human connections.
Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, Sydney, Madrid, London, Berlin, Tel Aviv, or at home – everyone has a voice that is valued.
Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.
About the role:
We are looking for a dedicated Customer Marketing Specialistto develop and execute global add-on, upsell, expansion campaigns that build pipeline for Customer Success managers. This role partners closely with the Customer Success team to provide lead routing flows and enable CSMs with collateral and plays to close opportunities. 

What you’ll do:

Execute multi-channel customer growth campaigns across our core NA, APAC, and EMEA regions and ensuring the reporting of customer marketing campaigns impact to key stakeholders across customer success and marketing

Project manage and deliver customer expansion campaign activities, include submitting creative/copy briefs, QA’ing creative/copy, partnering with global campaigns team and marketing operations to define the audience strategy for email sends, defining non-email plan and timelines (e.g. in-app engagements, paid social), coordinating CSM following up, and tracking performance. Campaigns may include: Global campaigns, content, and product launches to customers 

There is the expectation of close partnership across stakeholders in Customer Success, Global Campaigns, Content, Regional Marketing, Digital/Performance Marketing, and Product Marketing 
Align with Regional Marketing & Performance Marketing on customer data and funnel insights 
Gather learning, best practices, and insights through the above activities and share recommendations/optimizations for marketing plan and activations
Work closely with Customer Success Programs Manager and Customer Success Leaders to continue to optimize customer activities based on performance data and anecdotal feedback from regional stakeholders
Experience developing global campaigns that are localized and delivered across multiple languages is preferred 

What you’ll bring:

A minimum of 3 years of experience in B2B software or SaaS required 

Effective communication, project management, and stakeholder management
Ability to analyze, get insights from data, and report on campaign effectiveness

Ability to self-manage and proactively identify/solve problems
Some technical expertise about database and segmentation planning

Experience in lifecycle marketing, customer marketing, or demand generation tactics and technology
Working knowledge of our specific tech stack of Salesforce, Marketo, Gainsight PX, and Totango or a strong track record leveraging these types of tools to create successful, multi-channel and multi-touch campaigns
Experience working closely with product marketing, campaigns, and customer success teams in building, launching, and reporting on customer campaigns across multiple marketing channels, supporting upsell, expansion, and renewal targets
Core demand generation tactics such as email marketing, running webinars, paid social, etc. #LI-MC1



Aircall is constantly moving forward. We’re building new roads to complete our journey, and we’re taking people with us who have the same builder mentality.
Let’s grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.
We’re creating a place where great people trust one another and thrive together.
People flourish at Aircall and now is the time to be part of the team and the journey we’re on.
Why join us?
ð Key moment to join Aircall in terms of growth and opportunities
ð‍️ Our people matter, work-life balance is important at Aircall
ð Fast-learning environment, entrepreneurial and strong team spirit
ð 45+ Nationalities: cosmopolite & multi-cultural mindset
ð¶ Competitive salary package & benefits
DE&I Statement: 
At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey. 
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.  
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
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Paris /
Marketing – 11003 - Demand Generation /
Full Time
/ Hybrid