Marketing Manager iTero France (Asnieres sur Seine)

Contenu de l'offre Marketing Manager iTero France (Asnieres sur Seine) chez Align Technology

Asnières-sur-Seine (92)

Join a team that is changing millions of lives.

Transforming smiles. Transforming lives. Transforming an industry.

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what’s possible.

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About this opportunity

As country Marketing Manager iTero, you will be responsible for developing and executing the assigned marketing plan for the country in line with company strategy to deliver the objectives.

In this role, you will…

Translate and execute regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including: Strategy Planning as part of AOP Localize campaign materials Implementation of media Planning including Digital Local evidence development (publications, speakers) Local Congress + exhibitions OPEX Budget Management Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development; Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan; Build KOL network (speakers, key customers, institutions) to support execution of the plan; Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan. Identify and champion local growth opportunities in addition to the regional plan Key stakeholder in country leadership team to lead the country marketing plan; Development of country market insights and analytics to successfully execute country market plans; Translate and support of development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication); Country Market analysis to support ROI expectations; Developing and maintaining relationships with country speakers, customers and universities; Cross functional coordination with Sales and finance teams to support business growth; Establishing close relationships with the global, regional and local marketing teams; Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral. Utilise digital communication platforms to deliver plan

You will report into the Country Marketing Director. You will be based in local office, with regular travel within the responsible market and to the EMEA HQ.

In this role, you’ll need …

Bachelor degree or above, preferably in a marketing or business related field. Ideally at least 3 years of proven work experience in Brand Management at country level. Industry background in the medical device field Excellent communication and presentation skills. Native in local language, fluent English. Preferably sales and marketing experience in medical devices

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About Align

Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.