Marketing Manager, Global Marketing Darphin

Contenu de l'offre Marketing Manager, Global Marketing Darphin chez Aveda

Marketing Manager, Global Marketing Darphin

Global Product Marketing Manager (Manager Marketing Produit)

Position Overview:

As a marketing manager within Darphin Global Product Marketing Team, you will be the owner of skincare product launches related to the franchises that you manage. You will lead the conception, development of product and promotional tools in order to drive business globally and reinforce brand uniqueness. You will cultivate close collaborative relationships with cross-functional teams to ensure timely delivery of all programs. You will support the Global Marketing team in all aspects of marketing and will have the opportunity to work on transversal projects.

Responsibilities

New Product Development & Product Relaunch

Develop product portfolio and mid-term pipeline strategy to support brand's strategic direction, including focus on hero products and fast-growing subcategories and benefits, with a key focus on APAC (China key market) and EMEA (France home market).
Manage end-to-end launch process, from competitor analysis, product concept, product development till after launch analysis, closely collaborating with Consumer Engagement team to focus on the consumer journey:


Identify white space based on product architecture opportunities, market trends, sub-category evolution. Leverage findings from consumer insights, social listening, CRM data.
Develop strong partnerships with cross-functional teams to drive product development milestones and deliver programs on planned launch timing.
Kick off NPL to PD and R&D through in-depth market & competitive analysis, and detailed product brief including unique product positioning. Work hand in hand throughout development with PD, R&D and Legal, including follow through of testing required to reinforce and differentiate consumer-facing claims.
Leverage experience in skincare with regards to specific skin concerns, product usage and regimen.
Lead execution of launch strategies within designated budget and COG targets, and partner with Packaging team to develop all required formats.
Directs preparation of all paperwork necessary to get projects into the system.
Partner with Digital Consumer Marketing and Creative Team to develop impactful omnichannel assets, with an online-first mindset. Lead creation and communication of launch package to affiliates.
Cultivate close collaborative relationships with local marketing teams to ensure programs developed by Global Marketing meet regional / local market needs, and that information is communicated to them.

Brand-new Product Innovation

Assist in development of 5-year new product strategy with a strong focus on brand-new product innovation.
Partner closely with Consumer insight team to foresee future consumer and skincare trends as a whole, to proactively suggest truly innovative products in line with Darphin Brand Strategy.

Other

Garner deep understanding of marketplace, inclusive of competitor dynamics, consumer needs and global trends, and make recommendations to seize market based on analysis. Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
Participate in preparation and presentation of annual market meeting and other ad-hoc meetings
Manage ad hoc business analysis requests as needed
Work very closely with colleagues and always maintains a positive, can-do, team-building attitude.
This role includes the management of 2 team members (Product Manager and Intern) .

Qualifications

About You

You are creative, conceptual, proactive, self-starter with exceptional organizational skills, strong project management and ability to follow-through on details.
You are an acting manager with the ability to handle a multitude of projects at the same time.
You demonstrate strong team spirit and create an environment that is encouraging, respectful, and builds team cooperation.
You are flexible and adaptable, at ease in a fast-paced environment, with a can-do attitude.
Balance between creative and analytical thinking
Passionate interest in beauty/skincare trends and the market, with a consumer-first mindset
Strong computer skills including Excel and Powerpoint.
Strong writing skills. Excellent written and oral communications, as well as presentation skills
You are fluent in English and in French

Experiences You Have

10+ years Marketing work experience
At least one experience in Skincare Global Marketing/ Global Product Development
At least one experience in local marketing or regional marketing function


Job: Marketing
Primary Location: Europe, Middle East, Africa-FR-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 221117