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Contenu de l'offre Marketing Communication Manager METER chez bioMérieux
Marketing Communication Manager METER
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
We are seeking a Marketing Communications Manager to join our METER Marketing team!
In this role, you will be responsible for the organization and implementation of various events, tradeshows, and congresses in the METER cluster. Cooperating closely with the Product Managers, you will also be responsible for the creation of multichannel communication campaigns by advising and assisting them, managing the campaigns throughout their lifecycle, and coming up with the communication plan that will be integrated in the METER marketing plan. This role is also responsible for the production of marketing collaterals such as articles, brochures, flyers, testimonials, videos.
The position collaborates closely with global and local marketing including subsidiaries, domestic, export distributors and cross-functional teams to implement digital marketing and communication plan.
This position will be based in Lyon (France) or Istanbul (Turkey) with travel expected within METER and abroad (approximately 20%)
What will your responsibilities be within bioMérieux?
Act as the main point of contact of the global MarCom Team and the communication/creative agencies
Work on the communications strategy, contribute to the definition and implementation of the communications plan in METER Cluster
Develop content, media, and tools for external and internal communications in liaison with the franchises and in alignment with the communication plan
Support franchises and partners in digital channels so that their production is aligned with the communication strategy
Advise and demonstrate best practices and whenever applicable, challenge the internal team and partners in terms of multichannel campaigns
Design, manage and coordinate specific internal and external events
Work closely with Marketeers across METER on post-event management in term of tactics for lead management and ROI models
Coordinate the activities linked to the organization of campaign planning brainstorming workshops, manages the projects of campaign execution, communicates on the status, risks and corrective actions of those communication campaigns
Manage the platform Showpad under a content standpoint and makes sure that all material intended to be posted in it be structured around “pre-sales/sales/post-sales” and used properly by our teams and partners
Budgetary follow-up of the communication/digital marketing activities (Report periodically under the format of a summary dashboard the progress status of the different projects and their associated budgetary follow-up, paying attention to the gap between actual vs. forecasted)
Who are you?
Degree in Business, or Master in Business Administration with specialization in Communication
5 years of experience in multichannel communication. Very good knowledge in strategy of multichannel marketing communication (Printed, Events, Digital) as well as in its execution. A good expertise in innovative marketing communications tactics and social network is a must
2 years of experience coordinating complex projects
Perfect proficiency in Digital Communication
Very good knowledge of marketing processes.
Excellent communication skills, focused on our customer needs
Analytical spirit and problem-solving capabilities
Team spirit, and ability to integrate him/herself in the cradle of a very dynamic team
Proficiency in English. Russian, Arabic and/or Turkish Language is a plus.
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
