BRAND ACTIVATION MANAGER (F/H)

Contenu de l'offre BRAND ACTIVATION MANAGER (F/H) chez Bridgestone

Job purpose :

She/He will be in direct line with Brand Managers, Trade Marketing, as well as EMIA Brand Team. She/He will support Bridgestone brand. She/He will implement the main brand campaigns linked to both brands. She/He’s responsible of Bridgestone strategic product activation (PR, Digital, Media…) and works with all services & departments to guarantee high level of involvement and coordination.

Her/ his scope is West Region, covering France, Belgium, the Netherlands and Luxemburg.

Main missions :

1) Brand Marketing Insights

• Identify expectations, make & follow requests.

• Global Market Intelligence : collect data (local & from HQ), analyze, deliver insights and make them turn into concrete action plan

• Define needs and conduct adhoc market research to support business/mkt objectives

• Provide monthly marketing analysis on brand (brand, media,...) and on competition to support marketing action plans

• Spoc for data management/research with BSEU collecting data for west

2) PC4 Marketing Plan Management

• Strongly contribute to the elaboration of Marketing plan and its implementation

• Ensure strong implementation and follow-up of the actions, analyze the results and identifying learning KPI follow-up

• Capitalize on the different actions, using various levers : PR, Digital, Media…

• Make sure the implementation of the actions is done on time and in line within budget constraint

• Prepare Brand Review

3) Brand Equity Actions

Brand Equity 1st level coordination

• Translate and adapt guideline, key visuals and all brand content for West region

• First level Check of respect of brand content (validation material locally created)

• Brand Equity content creation

• Provide marketing content for Summer/Winter Package

• Newsletters BtoC + Brand content development for BtoB newsletters

4) Brand Activation

• Support Brand Managers to implement the brand activation platform : Olympics, in coordination with BSEMIA and with the agencies

5) Coordination

Ensure a continuous coordination with :

• Internal stakeholders : sales, trade marketing, financial, Benelux team

• BSEU brand, product and research teams

• Agencies and suppliers

Job requirements and qualifications :

• Master’s degree required

• Proven experience in marketing and industry

• Fluency in French and English required (oral and written)

• Advanced proficiency in Excel

Competencies :

- Adaptability

- Collaboration & teamwork

- Interacting effectively

- Performance driven

- Problem solving

- Customer Care driven

- Deciding

- Developing vision

- Managing change

- Managing conflicts

- Planning & organizing