Brand Manager Super Premium American Whiskey

Contenu de l'offre Brand Manager Super Premium American Whiskey chez Brown-Forman

Paris (75)

Brown-Forman France has been awarded « Great Place to Work » since 2016 as well as received the European prize of « Outstanding Employer » in 2018

Job description:

Develop and implement the marketing strategy of Super Premium American Whiskeys in France (Woodford Reserve, Gentlemen Jack & Single Barrel).

The BM reports to the Super Premium Marketing Manager and is in charge of:

Carries out the consumer/customer data analysis coming from different panels

Manages P&L and financial data with finance team

Develops the strategy and marketing plan of the brands for which he/she is responsible

Oversees all the aspects of the marketing mix: media, PR, events, digital, packaging and develops “field tools” collaboratively with the trade-marketing and the agencies

Displays end leads the implementation of his/her marketing plan to other departments

Develops, runs and follows-up all the tasks he/she is responsible for in connection with the internal (local and regional) and external players

Experience:

At least 3 years of professional experience in product marketing, ideally related to alcoholic beverages

Preferred Experience:

Experience in the wine and spirits industries

Experience in shopper panel &ad hoc research (qualitative & quantitative)

Passionate about new trends in food and beverages with a sensibility to premium environment

Skills:

Fluent French and English speaking and writing

Strong interpersonal communication skills to interact with the French teams/European & Global teams

IT literate/MS Office applications

What we offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Paris

State:

Country: FRA

Req ID: JR-00001334