Global Associate Brand Manager Chambord

Contenu de l'offre Global Associate Brand Manager Chambord chez Brown-Forman

Why does this position exist?

This position is about being part of the overall Global Emerging Brands team, managing and leading Chambord Liqueur - a super-premium black raspberry liqueur.

The key responsibilities of this role are to support the GSBM Slane & Chambord in the long-term strategy creation and its implementation for Chambord, managing and influencing the brand's business performance, helping to identify the threats & opportunities for the brand, and assisting with planning and development of the initiatives accordingly to the collected insights. The GABM is responsible to support innovation, packaging development & COGS optimization, and to assist with the global projects management. The GABM is an essential team player with responsibilities that cross global brand and local market teams.

Meaningful Work From Day One

Support on the global Chambord strategy development

Support on the Chambord’s brand architecture update project

Support on potential geographical expansion of Chambord

Overall coordination and analytics for the Chambord brand globally

Oversight of Chambord communication & development for the key markets

Collaboration with the key Chambord markets

Delivery and management of global creative assets

The leadership of packaging projects for Chambord (incl. primary and secondary packs)

Support on new product development for Chambord (limited scope)

Cooperation with Chambord production and design teams to identify cost-saving

opportunities

Cooperation with BF Design and external partners to ensure consistent and compliant

use of Chambord visual identity across all packaging and communications

Assistance on various Chambord projects (depending on the workload)

Management of external agencies on creative projects

WF system management and development of “Gate papers” within the system

Influencing the cross-functional teams to achieve objectives and meet critical deadlines

Building Chambord further as a global brand advocating for D&I and supporting

LGBTQ+ committee.

To thrive in this job, you must ...

Education: College/University (Bachelors or Equivalent);

Experience: Degree level education

Business/ Marketing Education

Business and financial acumen

3-5 years business experience

This role requires about 15-20% travel

What You Can Add to the Team

Experience: Experience in a Marketing role is preferable

Who will this role need to collaborate with?

Global Emerging Brand Team

Local teams across the globe

Internal B-F teams (e.g. production, B-F design, supply chain, PMO team, business

process team, etc.)

External partners (e.g. creative agencies)

What will I learn, and what experiences will I gain? What does this role prepare for?

This role gives the opportunity to learn and practice brand management skills on the

global level, participate in the global brand strategy development, as well as to be part

of the global product packaging & innovation projects. The GABM will obtain skills of

working with cross-functional and regional teams, as well as external partners and

agencies. This role also provides the opportunity to obtain knowledge related to global

communications and global product packaging development.

Business Area: Global Marketing

City: London

State:

Country: GBR

Req ID: JR-00002431