Marketing Manager (4 Months Maternity Cover)

Contenu de l'offre Marketing Manager (4 Months Maternity Cover) chez BSI

The Opportunity

BSI Group France is seeking a Marketing Manager to provide temporary coverage during a maternity leave.

With the help of a Marketing Executive, the purpose of this position is to manage France marketing activities through the implementation of effective strategic marketing plans in order to facilitate the ongoing achievement of sales income targets.

Key responsibilities and activities:

Implement the 2020 strategic product/sector based marketing plans validated by Group Marketing

Ensure respect of 2020 budget

Close liaison with the Sales Team to ensure that the promotional support needs of each project/initiative are met

Run BSI’s own events to meet business objectives and manage BSI’s attendance at 3rdparty events in line with the country strategy

Manage the BSI France website and update content when requested by Group Marketing

Ensure search engines optimization is performed (Google AdWords, etc.)

Implement multi-channel lead generation campaigns and track effectiveness

Ensure that all marketing activities and tools are in compliance with BSI’s brand guidelines

About You

Knowledge / Skills / Abilities Track record in developing and implementing strategic marketing plans Proven track record of delivering and working to targets 3-6 years within a business-to-business marketing environment French and English fluent Excellent communication skills including persuading, influencing and high-level presentation skills Organised, efficient and methodical in approach, with high attention to detail Computer literate and experience of a wide range of business software (marketing automation software, CMS software, etc.)