This role is a maternity cover for Regional Marketing Manager in one of the key regions in EMEA - France. The Regional Marketing Manager will be responsible for driving, developing and executing field marketing programmes that create sales pipeline for target accounts. Reporting to the EMEA Marketing Director, but also working in close association with the regional sales leadership, this role will work closely with all parts of the Cloudera organisation, especially sales, marketing, and channel/business development.
Responsibilities:
Define strategic integrated marketing plan that supports regional sales strategy, pipeline development and growth within the target accounts.
Plan and execute: ABM field programmes, physical and virtual events, demand gen and other programmes that create net new and expansion opportunities for target accounts.
Work with the corporate communications team to create relevant coverage and awareness
Work with Cloudera marketing team, including marketing operations, partner marketing, creative and web teams, to maximise value from all activities.
Lead management and close collaboration with the ISR team.
Support other marketing projects as needed.
Qualifications:
Highly motivated and experienced marketer with a passion for field marketing, brand-building, partner strategies, event planning, and demonstrated ability to plan and execute marketing campaigns and/or partner marketing programmes
5+ years experience in technology marketing with a history of high impact work in Field Marketing and/or Demand Generation.
Experience working with small-mid size fast growing technology/ software companies.
Ability to manage multiple activities in a fast paced and dynamic working environment that include: virtual and physical events, ABM field programmes, demand generation & other tactical field activities.
Excellent planning, budget management, organisation and communication skills; must be a team player.
Familiarity with marketing automation, CRM & analytical tools such as Salesforce.com, Pardot, Tableau and Engagio.
Knowledge of virtual events, webinars and streaming platforms such as: ON24, Zoom, Brightcove, etc.
Marketing degree is desirable.
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