Shared Central Marketing Manager – new business

Contenu de l'offre Shared Central Marketing Manager – new business chez Coface

Shared Central Marketing Manager – new business

We are looking for a new colleague for the Shared Central Marketing Manager – new business position!

This is a new role in the central BI Marketing Team which provides an exciting opportunity to shape strategy and governance, working closely with our BI in country marketing resource and commercial colleagues to develop highly targeted marketing plans to meet our commercial goals.

ROLE POSITIONING AND OBJECTIVES:

The mission of this role is to develop the strategy, playbooks, frameworks and assets for a consistent global approach to driving demand for business information products.

ACCOUNTABILITIES:

Develop a structured marketing planning approach that helps our in-country marketing colleagues to develop highly targeted plans focused on the segments with the greatest potential for success.
Collaborate with the GTM Director to develop the BI positioning strategy, including defining the value proposition, and facilitate its rollout across countries.
Create a GTM playbook to assist BI Marketing Activation Managers in developing and implementing highly effective marketing plans, as well as impactful positioning and messaging.
Generate product and sales enablement collateral to enhance sales effectiveness and work with in country colleagues to roll out locally.
Work with the Pricing Director to shape our customer contracts, support the development of our contract book and training materials to help our sales colleagues use our commercial terms as an enabler.
Identify data providers for local lead generation in collaboration with the Central Lead Gen Team.
Develop content for the iCON website to align with sales and marketing efforts, as well as to support the buyer journey.
Support the implementation of global lead generation campaigns in collaboration with lead generation colleagues locally/centrally.

Provide subject matter expertise and support to BI marketing colleagues in our priority markets. Assist remaining countries by developing playbooks and assets that can be implemented locally.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE:

Proven track record in B2B marketing, with more than 3-5 years of experience.
Proficient in developing comprehensive marketing plans across multiple channels to generate demand and meet marketing objectives.
Familiarity with various marketing technologies, including content management systems (CMS), marketing automation platforms (such as Eloqua), and customer relationship management (CRM) systems.
Experience in overseeing paid media campaigns, managing social media channels, and coordinating events.
Strong analytical skills to interpret data and derive insights for strategic decision-making.
Exceptional organizational skills and ability to effectively manage projects.
Excellent communication abilities, with a focus on collaboration and stakeholder management.
Confident in creating short pieces of content, including website copy, brochure copy, and short blog posts, as well as coordinating the development of longer-form content such as reports.

WE OFFER YOU:

Competitive and stable monthly remuneration.
The opportunity to build your marketing career and develop professionally in a large global company, one of the leaders in its field globally.
Chance to be part of a dynamic and growing marketing team
Opportunity to demonstrate the value marketing can bring to a business.

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