WE HUB Professional Marketing Manager H/F

Contenu de l'offre WE HUB Professional Marketing Manager H/F chez Colgate-Palmolive

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I. MISSIONS

SUMMARY OF ROLES & RESPONSIBILITIES

Professional Marketing Manager is responsible for the marketing strategy in the Hub and supports the local Hub Market PBMs in the elaboration and execution of their plans.

As the key professional contact to Division Professional Marketing and Hub Oral Care Consumer Marketing Manager, he/she will make sure of the closed alignment of POC activity to Oral Care Strategy and will present WE POC marketing strategy to senior management during Hub and Division meetings.

The WE Professional Marketing Manager supports and facilitates implementation of professional marketing activities across hub countries maximizing synergies and securing that specific local needs are reflected either through adaptations of Division driven bundles or through development of local bundles.

The WE Professional Marketing Manager works closely with the Scientific Affairs Team (Hub and Local) and has management responsibilities, including a Junior product manager and a trainee.

He/She will ensure the perfect execution of operational marketing plans inside the Hub.

ACCOUNTABILITIES:

To define Hub marketing strategy in strong collaboration with Division Professional Marketing and Hub OC consumer marketing To be the day to day partner of Hub Professionals PBMs in the elaboration and execution of their plans. To be an active member in the got to market teams for launches & relaunches (elmex, meridol & Duraphat) To be leader in the Hub regarding digital engagement strategy and related action plans To ensure that all professional marketing initiatives for both professional and consumer brands across hub markets are in line with agreed indication/brand communication strategies provided by Div. Professional Marketing as well as Hub’s Oral Care and retail strategy. To coordinate the adaptation and implementation of divisional and global professional communication bundles for both professional and consumer brands. To systematically collect best practices. To monitor local initiatives to maximise synergies and reduce duplication efforts. Share with Hub and divisional management. To ensure - in collaboration with Local Scientific Affairs - the coordination and implementation of cross country events/campaigns in the hub territory (eg. conventions, symposia, webinars, PR materials) in close alignment with Division and WE HUB Professional. Consolidates and escalates needs of hub markets to Division Prof Marketing Acts as key operational/executional contact for life cycle management of professional products (artwork, regulatory, planning supervision, reporting) towards Division POC, Supply Chain, Reg Affairs, etc.) within framework of the guidelines for prof products selling markets. Secure in collaboration with Demand Planning, the availability of samples and products needed for marketing activities. Constantly adapts and improves communication and material and be in touch with the field activity Monitors and reports local professional engagement activities across all professional targets and touch-points within the framework of commercial priorities (targeting & frequency). Define & Follow KPIs. Gathers professional insight needs across hub markets and monitors professional environment and competitor activity. Communicates needs and findings to Hub and Div Professional Marketing Fosters close collaboration with hub market Retail Marketing and supports coordination of public and trade oral health programmes e.g. BSBF, OHM and partnerships (Ufsbd)

BUSINESS PARTNERSHIPS

Division – Professional Oral Care and support functions (network operations, regulatory) WE HUB : Marketing, Retail, Regulatory and Legal, Insights Affiliates: Professional teams, demand planning and Retail Marketing Network agencies

II. PROFILE

EDUCATIONAL QUALIFICATIONS:

Bachelor degree required; Business or Science preferred

EXPERIENCE:

Minimum 4 years’ experience in professional or marketing role in either the oral care industry or another healthcare industry is essential.

Prior field experience (1 or 2 years) in the healthcare industry is a plus

SKILLS:

Working proficiency in English Good written and verbal communication skills Good conceptual and analytical skills Demonstrated computer skills

LEADERSHIP COMPETENCIES:

Influence and negotiation Leading Change Effective Execution Teamwork and Collaboration

FUNCTIONAL COMPETENCIES:

Professional, Consumer and Competitive Insight Commercial Perspective Integrated Marketing Communication Digital knowledge

Expected percentage of travel : Limited, normal travel 10%-20%

Égalité des chances à l’emploi
Colgate est un employeur offrant l'égalité des chances et tous les candidats qualifiés seront considérés de la même manière sans égard à la race, la couleur, la religion, le genre, l'identité sexuelle, l'orientation sexuelle, l'origine nationale, l'origine ethnique, l'âge, le handicap, la situation matrimoniale, le statut de Veteran (uniquement pour les Etats-Unis) ou toute autre caractéristique protégée par la loi.

Êtes-vous intéressé par un emploi chez Colgate-Palmolive? Vous pouvez postuler en ligne et joindre les documents nécessaires tels que votre CV et lettre de motivation. Les demandes reçues par mail ne sont pas prises en compte dans le processus de sélection. Faites partie de notre équipe. Nous attendons avec impatience votre candidature.

Colgate-Palmolive est l'une des principales sociétés mondiales de produits de consommation, spécialisée dans l'hygiène bucco-dentaires, les soins du corps, l’entretien de la maison et l’alimentation des animaux de compagnie. Colgate vend ses produits dans plus de 200 pays et territoires à travers le monde sous des marques de renommée internationale telles que Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline, Suavitel ainsi que Hill’s Science Diet et Hill’s Prescription Diet.

Pour en savoir plus sur les activités internationales de Colgate, consultez le site Internet de la Société http://www.colgatepalmolive.com. Pour en savoir plus sur Colgate Bright Smiles ou le programme éducatif bucco-dentaire Bright Futures®, rendez-vous sur http://www.colgatebsbf.com. Pour en savoir plus sur le programme Shelter & Love de Hill’s et Hill’s Food, consultez http://www.hillspet.com. Pour en savoir plus sur Tom of Maine, consultez http://www.tomsofmaine.com.

Une solution d'hébergement lors du processus de recrutement peut être envisagée pour les personnes en situation de handicap. Merci de contacter Application_Accomodation@colpal.com avec en objet "Demande d'hébergement" si vous souhaitez la mise en place de cette mesure.