Senior Field Marketing Manager- Southern Europe

Contenu de l'offre Senior Field Marketing Manager- Southern Europe chez Couchbase

Based out of our Paris office, the Senior Field Marketing Manager for Southern Europe is responsible for complete mix of marketing activities initially with focus on France, Spain and Italy but in the future potentially other parts of the region as we expand. You will be wholly responsible for building and executing a marketing plan for the region along with managing the budget. The role will collaborate with the product marketing, field marketing, partner marketing, developer advocacy and demand generation teams in headquarters, along with the local EMEA marketing team, field sales reps, BDR team and SE's in order to put together marketing activities that raise market awareness, generate meetings and create pipeline opportunities in target accounts.

This is a critical position as it facilitates the primary engagement between marketing and sales reps across the region. It's a highly creative role requiring an individual who can come up with innovative ways to develop and accelerate pipeline by capturing and maintaining the attention of our target personas.

As we have a relatively small marketing team in EMEA, this role will be expected to support other regions when required.

Responsibilities: Planning, Budget and ROI: Work with the Regional Sales Director for Southern Europe, the EMEA Marketing Director and other management stakeholders to create annual and quarterly marketing plans that support the regional sales goals and objectives Be the primary liaison with sales representatives and help them build marketing activities into their territory plans Manage discretionary budget and negotiate regional vendor relationships as well as offering guidance on corporate digital regional spend.
Demand Generation: Drive lead generation campaigns in order to achieve regional pipeline goals at both a regional, country and rep level. Collaborate with the US Demand Generation teams to localise and execute corporate campaigns Work with sales to help accelerate opportunity cycles and expand existing accounts. Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfilment services. Work with partner marketing and the regional director of business development (partners) on joint partner events and campaigns as well as supporting ISV relationships.
Awareness: Manage the local PR agency in partnership with the EMEA Marketing Director and Director of Corporate comms Work with the US team to source, manage and execute regional digital programmes Support Developer Advocacy team on their regional programmes and events
Reporting and Analysis: Maintain accurate and actionable understanding of contact data quality for targeted accounts list Review and provide analysis of Account-Based campaigns and unique account-specific tactics for targeted accounts list Ensure that each marketing activity is tracked and measured Use data and dashboards to inform future tactics and programmatic campaign adjustments Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments


Preferred Requirements: Experience working as a Field Marketing Manager for Southern Europe for a B2B software company. Any experience in the database sector would be a plus. We would prefer someone who is used to working autonomously with support from the UK and the US who has the magic combination of strategic, creative and able to roll their sleeves up and execute. One day you may be in a management planning meeting, the next day you may be reviewing a press release and the next day running and managing a a booth at a trade-show! We are looking for someone versatile, who knows the local IT market and who has a can-do attitude.


About Couchbase:

Couchbase's mission is to be the data platform that revolutionizes digital innovation. To make this possible, Couchbase created the world's first Engagement Database. Built on the most powerful NoSQL technology, the Couchbase Data Platform offering includes Couchbase Server and Couchbase Mobile and is Open Source. The platform provides unmatched agility and manageability - as well as unparalleled performance at any scale - to deliver ever-richer and ever more personalized customer experiences. The world's largest enterprises choose Couchbase database for the most demanding web, mobile and IoT applications - companies like Amadeus, AT&T, Cisco, Comcast, Concur, Disney, Dixons Carphone, eBay, General Electric, LinkedIn, Marriott, PayPal, Ryanair, Viber, Tesco, United Airlines, Verizon, Wells Fargo, and hundreds of others around the world use Couchbase Data Platform for their interactive web, mobile, and IoT applications.

Couchbase has offices around the globe, and we're committed to a work environment where you can be happy and thrive, in and out of the office.

At Couchbase, you'll get:
A fantastic culture A focused, energetic team with aligned goals True collaboration with everyone playing their positions Great market opportunity and growth potential Time off when you need it. Regular team lunches and fully-stocked kitchens. Open, collaborative spaces. Competitive benefits