Product Marketing Manager Healthcare

Contenu de l'offre Product Marketing Manager Healthcare chez Digitsole

Digitsole “Foot Digital Monitoring for a Healthier Life” is our mission

Digitsole is smartfootwear Medtech, operating in eHealth and well-being. We are a French start-up bringing together data - digital biomarkers, biomechanical and clinical expertise to improve the well-being of people through their lives. We are fast-growing and have traction with customers in more than 20 countries already.

While our core applications deliver value to the healthcare mobility specialists– podiatrists, physios, chiropractors, orthopedic - our influence and potential goes beyond: we believe that real-world information can lead to patients, athletes, employees and everyone staying healthier.

We are looking for people who are passionate by customers and technology, with a business growth mindset, clear thinkers, agile & quality orientated.

Responsibility

We are looking for our healthcare marketing product manager.

The job is reporting to the head of marketing. The prime responsibility is to manage the life cycle of our medical products globally, from needs to Go To market.

Strategic positioning of the healthcare portfolio, in context of our long-term strategic goals and our short-term financial goals. Customer Needs understanding and translation into use cases. Manage and execute the product development deadlines in cooperation with the engineering teams (application, hardware, AI and supply chain). Develop, own and execute the marketing plans with the sales team and communication teams. Coordinate key deliverables with the medical, advocacy teams, regulatory and market access teams. Management of the product improvement prioritization and end of life.

You drive your portfolio to optimize sales growth.

You are also responsible for the adequacy, rollout and adherence to the training and marketing material across the life cycle.

You regularly monitor market trends and competition in order to evolve your product portfolio.

Experience and skills

Deep proven experience in designing customer centric experiences throughout customer decision journey, in the digital healthcare world. This includes KOL management. Experience in the healthcare, and e-health global environment, including regulatory constraints in terms of Go to Market. Ideally has gone to market with at least one medical device. You are familiar with the reimbursement process in the major countries. Comfort in portfolio management, pricing (SaaS pricing particularly) and financial metrics Proven ability to understand and manage, in cooperation with the Deign teams, the product life cycle. Has managed technical milestones and can challenge technical choices. Outstanding execution skills. Expected high communication and influential skills to convince both external (customer, partners…) and internal stakeholders. Has practiced value selling skills, SPIN… Has driven and gone through several innovation cycles. Has developed digital products following agile methodologies. Managed designed thinking workshops with an ecosystem (professionals, partners, patients, insurances).

Profile

Double background: Engineer and Marketing is a Must At least 5-10 years of experience in product management Healthcare and e-health / telemedicine knowledge. Wearables experience is a plus. Fluent in English. French - German a plus. Experience in product life cycle management (technical side and marketing side, ideally in EU and the US). Key Opinion Leader management Experience in digital marketing. Understanding of a sales operation, ideally LAER model.

Location is flexible. Trips are envisioned for customer visits, exhibitions/fairs and also in Paris and Nancy in France.

Last but not least: your desire to join our global journey is key!

We promise you an exciting environment, intense work, autonomy, cultural intelligence, personal development through the coming company growth and changes. You will take risks, you will never lose, just succeed, and/or learn. Hurdles and impediments will undoubtedly arise, and you will get stronger with us, overcoming obstacles to get the company better day after day for our customers