International Brands Deployment Marketing Manager (H/F) - CDI

Contenu de l'offre International Brands Deployment Marketing Manager (H/F) - CDI chez DIM

International Brands Deployment Marketing Manager (H/F) - CDI

DIM Brands International (DBI) is an environmentally & socially responsible marketer and manufacturer of underwear under some of the strongest brands in Europe (DIM, Nur Die, Lovable …) for the whole family. DIM is the market leader in the French market and the favorite brand of French consumers (Kantar study, January 2021), Nur Die is market leader in the German Mass market and Lovable is a strong second in the Italian lingerie market.

Founded in 1960, DBI has a long tradition of innovation and excellence. In 2022, the company has regained its independence and intends to accelerate its growth by relying on a clear strategy based on four axes: the development of its leading brands, a strong program of product innovations, a strong omnichannel strategy and a continuous operational excellence program. “Simplification and Scale” is our strategic motto. Our ambition is to open a new cycle of profitable growth, and bring the DIM brand to its full global potential.

DBI headquarter is located in Rueil-Malmaison, greater Paris area, with subsidiaries across Europe (DACH, Italy, Iberia, Eastern Europe). Its Supply Chain center (manufacturing and logistics) is based in Autun, Burgundy, where more than 5 billion tights have been produced since DIM was founded !

Moreover, we are deeply committed to a dynamic ESG strategy, structured around 3 pillars: Planet, Product, People. As an example the DIM brand is CO2 neutral scope 1&2, through a mix of emission reduction and capture.

To accompany us in this adventure, we are looking for our future International Brands Deployment Marketing Manager (M/F) based in DBI Headquarter in Rueil-Malmaison, Paris area, France.

Key Responsibilities :

As International Brands Deployment Marketing Manager and reporting to Marketing Director, you will play a crucial role in ensuring the consistent and effective deployment of our international brands DIM and Playtex, across multiple international markets. You will be responsible for crafting and implementing marketing strategies that align with our brands positioning and identity while adapting to regional specificities.

Your focus will be on expanding brand awareness, maintaining brand consistency and driving DIM business growth on a global scale and across all channels of trade.

Your main responsibilities will be:

Develop and execute international marketing strategies that are in line with the company's brand objectives and guidelines.
Collaborate with regional marketing teams to adapt global brand strategies to specific market needs.
Lead the development and execution of integrated marketing campaigns that support brand growth and visibility in each market.
Monitor international advertising, digital and social media efforts and execution to ensure consistency and effectiveness, coordinating with DBI Communication and Media Manager.
Analyze market trends and consumers & competitors’ behaviors to identify opportunities and challenges for our brands’ development and deployment in new markets, coordinating with the Brand Marketing Director and the Export Sales teams.
Monitor and report on key performance metrics to assess the success of the brand deployment efforts.
Provide guidance and marketing packages and toolkits and support for product launches and events to ensure brand alignment.
Work closely with Brand teams to fully exploit brand positioning and ensure brand consistency.

Your profile:

We are currently seeking a candidate who possesses the following qualifications and skills:

A Bachelor's degree in Marketing, Business, or a related field is required. An MBA would be considered a plus.
The ideal candidate should have at least 3-5 years of proven experience in international marketing, brand management, or marketing.
We are looking for someone with a strong understanding of international markets, cultural nuances, and consumer insights.
Exceptional project management and leadership skills are essential for this role.
Excellent communication and interpersonal skills are a must-have.
Proficiency in data analysis and reporting is necessary for effective decision making.
Being multilingual is crucial, with proficiency in French and English being mandatory. Knowledge of other languages will be considered a plus.
International experience will be highly valued.
The candidate should be available to travel frequently across Europe and globally to meet business requirements.

If you are a results-driven marketing professional with a passion for international brand deployment, we encourage you to apply for this position !

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