B2C Marketing Manager (x/f/m)

Contenu de l'offre B2C Marketing Manager (x/f/m) chez Doctolib

B2C Marketing Manager (x/f/m)

What you will do? 

Doctolib is looking for a talented BtoC Marketing manager for France. 

Patients are one of our key assets in France with more than 40M accounts and a strategic priority for Doctolib. 

Working as marketing manager, you will contribute to complete the department missions: 

Strengthen the brand image
Drive traffic and foster engagement 
Manage patient satisfaction and relationship 

Your role will be to execute the local marketing plan and drive success with our patients ensuring their retention, satisfaction and trust.

Directly reporting to the head of Patient Marketing France, you will work closely with the Prevention team, Local Go-To-Market, Medical excellence and Design teams as well as channel experts (website & e-mail factories). 

More precisely, your responsibilities include those but not limited to :

Patients needs : understand clearly who our users and targets in FR are, developing sharp insights through data analysis, research and healthcare practitioner interviews.

Marketing plan : you build the marketing plan and deliver the owned campaigns for France leveraging the CMS (banners in-product), e-mails and push notifications capabilities and entailing prevention, go-to-market, product and brand needs. 

Campaign management : you will design, build and publish Doctolib owned campaigns as well as the paid prevention campaign hand in hand with the prevention team and the clients.

Performance : own and track our performance KPIs as well as the campaign performance.

Patient relationship : answer patients reviews (AppStore, Trustpilot, Social media)

Who you are?

You have at least 4 years of experience in marketing or communication

You are experienced in building and executing user-centric campaigns/ operations and have lead project bringing together multiple functions getting things done in a fast-moving environment.

You are creative and have excellent communication and copywriting skills

You are user-oriented, always asking yourself if what you do provide value to the usersYou have an analytical approach and feel comfortable working with data 

You are a native French speaker and fluent inEnglish

The interview process 

45’ interview with the Talent Partner
60’ interview with the Head of Marketing
Case study
Final interview with the Patient Marketing director

Job details

Permanent position
Full Time
Start date : asap
Remuneration : fix + bonus on objectives (according to your profile)

Position details

Location: Position based in our headquarters in Levallois

Package: Attractive salary (fix and bonus) 

Start date: As soon as possible.