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Regional Marketing Manager France

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Dynatrace

Saint-Cloud, Boulogne-Billancourt 22/10/2022
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Regional Marketing Manager France


Company Description


Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace to accelerate digital transformation. 


Job Description


As a Regional Marketing Manager France, you‘ll run demand gen programs and activities to drive pipeline and revenue growth. Reporting directly to the SEMEA Senior Regional Marketing Manager, you’ll work closely with the local Sales team and your peers across the EMEA and corporate Marketing team. 


This role will spearhead our event strategy for France. This will include participation in local conferences, hosted industry events, workshops and executive engagements. The role will work closely with sales and marketing leadership to determine critical events, handle campaign and attendance management from start to finish, as well as measure and prove return on investment (ROI). Additionally, this role is responsible for driving and leveraging customer advocacy across the marketing mix.



Collaborate with the regional French GTM leaders to develop and agree the event and tactics for the region, ensuring alignment and prioritization of activities to support revenue and growth targets.
Partner with the EMEA Marketing, Sales, SE and Customer Success teams to deliver local language webinars and events - often in conjunction with customer speakers - working across annual flagship events to smaller local workshops. This includes working on the content of said events and webinars  
Strategize, build, and execute integrated campaigns to drive engagement pre- and post-event  
Work with the broader marketing organisation to deliver events strategies across a suite of channels and tactics (ex. Web, Email/Marketing Automation, Paid Digital, Social, Events, ABM, Through-Sales, etc.)  
Take overall responsibility for the French events strategy including owning event-marketing sourced and influenced revenue and pipeline numbers  
Develop close relationships and collaborate with account executives across the sales and sales development organisation that help drive business impact and net-new pipeline  
Manage the French Field Marketing budget and local vendor relationships 

Qualifications


The Experience & Skills We Desire



Experience in building and executing integrated campaigns across multiple marketing tactics and platforms across new logo account base (working in ABM is a plus).
A track record of partnering with sales to build pipeline and drive bottom line results
Experience with analytical tools and ability to dive deep into metrics and reporting
Track and report on various aspects of campaign effectiveness indexing on Qualified Sales opportunities
Strong execution capability with highest standards in driving results
Experience working within a matrix environment to drive program creation and success.
Understanding of integrated marketing and the entire marketing mix
Highly strategic, consultative player who can plan (think) and execute (do)
Ability to think outside of the box and innovate the art of marketing
Proven track record managing multiple priorities with cross-functional teams
Ability to articulate and present plans teams and confidence in communicating with senior level sales
Collaboration
Proactive/Initiative
Resourcefulness
Problem-solver
Fluent in French & English

3 reasons to become one of us:



People and team – Inspiring each other rather than competing against each other is the approach motivating our team and our work.
World leading technology – Dynatrace developed the first software intelligence platform, powered by AI.  Reinvest the future together with us.
International & local – We are a diverse team of driven, honest and helpful people.  Through teamwork we create innovations that support our customers around the globe.

Additional Information


We are a market share leader & a 12x magic quadrant leader


We invest more in R&D than some of our competitors’ total revenue, assuring market-leading customer value and quick adoption


Enjoy our culture of excellence with competitive compensation packages that recognize and reward greatness


Working with the largest of the Cloud players like AWS, Azure, VMware and Google Cloud allows our customers to have the best of 3rd Generation Monitoring in the world. Not to mention we’re fully automated from the start, providing the most advanced solution leveraging our AI machine learning technology


#LI-LT1


Summary



Type: Full-time

Function: Marketing


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Zoom sur le métier de : Chargé de marketing

Le chargé marketing a pour mission de gérer l’image d’une organisation en la développent et en la rendant plus efficace économiquement parlant. Rattaché au directeur communication et marketing, il participe à la mise en œuvre et au bon déroulement des opérations de marketing.



Découvrez la fiche métier Chargé de marketing
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Regional Marketing Manager France
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