Europe Marketing Manager

Contenu de l'offre Europe Marketing Manager chez Echosens

Europe Marketing Manager

Pioneer in its field, Echosens significantly changed the practice of liver assessment with FibroScan®, the non-invasive solution for comprehensive management of liver health.

FibroScan® is recognized worldwide and validated by over 3,000 peer reviewed publications and 140 international guidelines.

Echosens has made FibroScan® available in over 100+ countries enabling millions of liver examinations worldwide.

https://www.echosens.com/

To continue making a positive impact on patients' lives and improve the working environment of Healthcare Professionals, we are continuously looking for talented Marketing Professionals who will assist in developing and execute the business plan initiatives and key marketing project(s) for Echosens in close collaboration with internal and external stakeholders worldwide.

The role will be based in the headquarter in Paris, France.

Apply today at Echosens and choose a human-sized high-growth, high-tech company where you will make a sizeable difference in the lives of countless patients while offering tremendous career opportunities.

KEY RESPONSIBILITIES :

- The Europe Marketing Manager will develop and execute the downstream marketing plan including specific tactics per country to meet the business objectives

- S/he will define new product market launch plans and develop value proposition, clear product differentiation, key messages and sales tools in collaboration with the Upstream Marketing , the Marcom, the clinical and the sales teams.

- S/he will develop and manage a robust lead generation funnel and prepare impactful campaign content and sales enablement tools across different channels

- S/he will monitor marketing activities, efficiency and business impact through key performance metrics and monthly reports

- S/he will work closely with KOL and organize webinars, round tables, workshops, symposiums in collaboration with the Marcom and the clinical teams.

- S/he will create key messages from new clinical guidelines/ important peer reviewed publications, in collaboration with the clinical team, and develop dissemination plan with the sales team.

IDEAL EXPERIENCE :

- 5 years of progressive commercial marketing management experience with a successful record of accomplishments with both large and smaller companies.

- Medical device/healthcare industry experience is a must. Product management of capital experience and digital solution is preferred.

- Experience as a marketer on technical products communicating directly to customers, and more importantly, effectively communicating to customer through field sales.

- Experience in development of lead generation activities and marketing automation tools (like Sales Force and Pardot) is a must.

- Successful experience in increasing lead generation in different European countries.

- Successful execution of new product launches that have resulted in enhanced revenue and market share.

- Proven ability in growing sales, changing perception, and solving customer problems by collaborating across organizations. Collaborates and openly debates with the cross-functional team to manage programs and solve challenging issues.

- Leader with a strong sense of ownership and accountability demonstrating a strong sense of urgency about reaching targets.

- Experience creating targeted content that generates measurable ROI.

- Proficient with budgets, analysis.

KEY LEADERSHIP COMPETENCIES :

Strategic Thinking

Problem Solving

Results-driven

Planning

Influence

Collaboration

Strong presentation and communication skills

Excellent organizational skills and the ability to meet deadlines

Fluent english

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