Marketing Operations Manager - X H/F

Contenu de l'offre Marketing Operations Manager - X H/F chez EcoVadis

EcoVadis recherche …
Work smart, have fun and make an impact !

Our purpose is to guide all companies toward a sustainable world. EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Why apply to EcoVadis? BE a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.

Learn more about our team and culture on EcoVadis careers page. If you have questions about the company or open roles you can chat with an insider.

EcoVadis is seeking an experienced Marketing Operations Manager who can pour their creative energy into our mission to make the world's supply chains more sustainable.

This versatile Marketing Operations Manager role will work with the marketing leadership team to train stakeholders, evaluate internal needs, maintain systems, and evangelize within the company to support lead generation, inspire clients to expand their EcoVadis programs, and broaden EcoVadis thought leadership position in the market in CSR and sustainable procurement. Your responsibilities will include (without being limited to) :
- Setting up new and maintaining existing templates, email workflows and campaign management in the marketing automation platform.
- Work collaboratively with internal teams to build email journeys that are personalized based on specific data attributes and segmentation profiles.
- Implement tracking of email and campaign performance with monthly reports.
- Use understanding of customer lifecycles and open access strategy to develop and implement complex customer journeys and drive submissions, usage, and awareness.
- Map journey flows and messaging, and achieve buy-in with stakeholders.
- Manage all aspects of campaigns, including scheduling, some copywriting, audience targeting, editing, proofreading, deploying, and analysis.
- Complete technical builds of journeys in our marketing platform and manage related aspects including data tables and web tags.
- Act as the Subject Matter Expert within the Marketing Operations team, assist with troubleshooting, and escalate issues as needed.
- Oversee campaign cadence management.
- Recommend campaign testing strategies and ensure the execution and analysis of tests to inform improvements to marketing activities.
- Proactively make recommendations to improve and automate processes.
- Play an active role in building the profile of the team within the wider business.

- 3+ years of experience managing a Pardot instance or similar marketing automation tool.
- Strong experience and technical skills in marketing automation platforms.
- Experience of planning, implementing and measuring digital marketing campaigns.
- Experience building effective customer journeys.
- Highly detail-oriented with strong project management skills - proven ability to own and execute on several projects at once and deliver results.
- Solutions-focussed approach and demonstrated creativity in problem solving.
- Ability to analyze and interpret results to make recommendations.
- Knowledge of HTML and experience managing complex email campaigns.
- Effective relationship management skills with a successful track record of collaborating cross-functionally to deliver quality campaigns and programs.
- Creative, curious, and critical thinker, constantly searching for and tapping into new opportunities to impact and achieve success metrics and KPI targets.
- Strong communication and organizational skills - able to multi-task successfully across multiple (potentially competing) priorities in a dynamic, fast-paced culture.
- Business proficiency in English is a must, proficiency in other languages would BE a plus.

Software Proficiency
- Marketing Automation tools : Pardot, Hubspot, Marketo and similar.
- Salesforce Knowledge.
- Google suite (ads, analytics, tag manager etc).
- Sales Cadence tools (Salesloft or Outreach) (a plus).
- Content management platforms.
- E-commerce (a plus).