Marketing Manager France & Benelux

Contenu de l'offre Marketing Manager France & Benelux chez Electronic Arts

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

S ummary: This is a 1 year contract, where you will represent Marketing in France & Benelux territories and report to the regional lead. You will oversee the development, execution and measurement of locally nuanced integrated omni-channel marketing activations for the EA Games franchises in France & Benelux, with a focus on building player relationships and delivering on commercial goals worldwide.

You will have the following responsibilities:
France & Benelux marketing expert: S urface country insights to inform early the marketing strategic planning for the EA Games portfolio and surface any local opportunity. Lead planning and execution in territory, responding to each channel assignment with activations (e.g. Earned, Social Influencers, Partnerships, First Party, CGD, Talent, Licensing) and ensuring legal compliance by country.
Seamless Player Journeys: Develop and execute locally nuanced omni-channel country marketing activations that reflect the strategy brief.
Connect marketing activation with product and business deliverables : Track and interpret France & Benelux campaign performance and data delivered by analytics and Demand Planning departments and translates into actions.
Agency management: Manage agencies (influencers and comms)
Communication specialist: Attend and staff events, media engagements. In-territory contact for Publishing and external partners including first party console and PC Hardware manufacturers
Activation Hygiene: Regional non-media budget tracking and EPO raising, receipting for the approved campaign execution. Drive process to ensure legal approval on your activations

You will need the following skills and experiences:
6+ years of experience in marketing roles within gaming or entertainment industries
Collaboration : Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
Drive marketing campaigns to optimize product performance in a given region
Experience with local market nuance and trends, expected to help ensure regional inputs are considered in global planning
Communications and Influencers agency management background with project management experience.
Influencers and talents management experience
Knowledge of Public Relations landscape in France to address press-related requests and opportunities
Experience with management of PR strategies by considering local media specificities and opportunities
Experience managing simultaneously different brands and products
Digital marketing background with full-funnel approach. Understanding of marketing Indicators and campaign optimization factors
Commercial understanding – global and local
Experience managing M&S budgets, understanding of P&L components
Advanced Excel (can maintain complex spreadsheets) / PowerPoint
Impeccable English required to manage communication across a matrix of international counterparts