Associate Director Marketing Myopia Category / Essilor Stellest H/F

Contenu de l'offre Associate Director Marketing Myopia Category / Essilor Stellest H/F chez Essilor

Associate Director Marketing Myopia Category / Essilor Stellest H/F

Direction : Marketing EMEA

Classification : Cadre

Workplace : Charenton le Pont

The EMEA Marketing team is looking for an experienced and talented Marketing Leader to take the responsibility of Myopia / Myopia Control key strategic category and brands in the EMEA region.

The Associate Director is leading the myopia category with a strategic focus on Essilor Stellest brand, fast moving and strategic category for the Group.

Main opportunities & challenges to overcome:

- Build strategic plans to develop faster the category, with a key focus on prescription generations (Ophtalmologists, Optometrists) and Opticians upskill (in-practice myopia management).

- Anticipate category development and increasing competitive pressure to ensure EssilorLuxottica’s superiority and leadership in the region.

- Enlarge distribution: CEE launch (January), Key Accounts (Synsam & Boots) and Multi-network rollout.

Main Roles &Responsabilities:

1. Develop and implement the full myopia strategic roadmap for the region, in line with EMEA/global top management and providing guidelines on local execution.

2. Coordinate Medical Marketing / Professional Relations / Education, together with the head of Education and Professional Relations:

o Reinforcement/building of Medical Science Liaison teams

o Professional Relations activities: KOL, scientific events (global, regional, local)

o Medical marketing content strengthening

3. Lead the Dispensers strategy across the region, supporting markets in their execution:

o Reinforce ECPs engagement & expertise on the myopia management category:

§ Training: Leonardo Myopia & Stellest certifications rollout + continuous F2F training

§ Essilor Stellest Care B2B program implementation (myopia expert community leveraging training + Stellest + Myopia Expert 700)

o Develop in-store experience with kids corners in H2

4. Develop Myopia Management awareness among consumers:

o Run B2C media campaigns to further build the category and raise consumer awareness (FR, IT)

o Implement B2C Myopia awareness program “EyeStar Mission” for back to school (FR, IT, UKI tbc)

o Enrich Stellest value proposition with product & service upgrades (guarantee, subscription model, Crizal upgrade)

o Leverage strategic co-branding opportunities (RayBan Kids x Stellest)

Other general roles and responsabilities related to the role:

1. Ensure value creation: pricing, forecasts, additional turnover, margin…

2. Support the countries to ensure efficient launches: training (TTR), communication material, elements for roadshows and collaborate with Media team to support Brand awareness in relevant geographies

3. Lead performance analysis: sales tracking and implementation of required corrective actions

Candidate Profile:

- Minimum 8 to 10 years+ of marketing experience

- Someone with experience in managing brand and product innovations in a B2B-2C environment

- Someone with Medical Marketing experience or with solid experience in the Optical or Health industry (OTC, Medical Device, Drugs…)

- Someone with strong Marketing experience, mastering the building of an offer (consumer insight, marketing concept) and all the aspects of the Marketing Mix: pricing, product, distribution, communication

- This person should have proven success in building Go To Market Plans for innovations

- This person has experience in managing Brands

- Someone with experience in category growth and associated strategic planning

- Someone keen to understand the technology behind the ophthalmic and lenses

- Someone with experience in managing marketing people

- Optic industry experience mandatory

Any of the following experiences would be a plus for the candidate:

- A commercial experience, managing a direct relationship with store owners or retailers

- An experience in retail experience (translation of a brand message in the store)

Expected skills

- Solid cross functional and matrix-organization management skills

- Strong analytical skills - ability to conceptualize new ideas, strategies, build value creation

- Strong communication skills and Charisma to influence the EL Marketing Community

- Proactive and takes initiative

- Ability to think out of the box, agility in blurred or complex environment

- Excellent interpersonal skills and leadership skills to influence, build credibility and create his/her network within the Group

- Team player, ability to work with diverse groups

- Strong proficiency in English (written and spoken)