Associate Director - Marketing - Optometry / Refraction (M/F)

Contenu de l'offre Associate Director - Marketing - Optometry / Refraction (M/F) chez Essilor

Associate Director - Marketing - Optometry / Refraction (M/F)

You will have the opportunity to :

Build the business perspective of your Products range in line with the EssilorLuxottica’s Group's strategy
Be in charge of the strategy of the range, the marketing management of the product life cycle
Support Business Development Teams for the commercial launch at international level of the new products.

Your main missions :

Assess global Optometry portfolio of products & brands and develop global segmentation, brand strategy, architecture, positioning, investment roadmap to maximize value of our brands
As part of this, scope and lead research projects on customer verticals (qualitative interviews and quantitative studies) to identify key customer needs, perception of our products/ brands vs. competition; conduct research on our B2B channel/ go to market in terms of what our products/ brands mean to EssilorLuxottica Distribution Networks and to ECPs; and same with identifying strengths and weaknesses of our own product portfolio/ products segments
 Synthesize output of both qualitative and quantitative Optometry Business Line research, conduct competitive analysis to better understand competitors’ brand, product positioning, and from these inputs, develop global marketing strategy and product range positioning
Once strategy is developed, define the implementation roadmap and work with BUs to deploy around the world
Oversee the development of marketing materials and execution of downstream marketing programs in collaboration with sales teams; Lead and execute impactful product launches through integrated marketing planning
Develop and run an in-house network (Global Marketing, R & D, Global Operations…) to align with the development of the business line

Your profile :

Educational Background: Double degree in Optometry and in Marketing
At least 10 years of experience in marketing as Product Manager in visual health industry, in international environment
A passion for marketing, drive to excel and strong drive to stay ahead of the competitors
Confirmed B2B experience. B2C experience is an added bonus
A real affinity for high technology products with clinical usage
Ability to work in complex environments
Business acumen
Customer oriented
Analytical skills
Financial knowledge: budget, margin, profitability driving
A strong capacity of management and animation multi-network and multi-cultural
A keen interest in acquiring knowledge on the latest changes in the market and on products
An eye for detail and ability to manage multiple functions
Excellent communication skills, both written and verbal
Entrepreneurial skills to help in the growth of the organization
Excellent leadership, management and organization skills
Results oriented
Fluent english