ESSILOR BRAND EXPERIENCE MANAGER H/F

Contenu de l'offre ESSILOR BRAND EXPERIENCE MANAGER H/F chez Essilor

Department : Global Marketing

Classification : C 2

JOB SCOPE AND MAIN RESPONSIBILITIES:

The Essilor Brand Experience Manager will join the Essilor Brand team, which leads transversal projects and aims at coordinating brands activities related to communication and activation plans.

He/she will be responsible for delivering the vision of an exceptional Essilor Brand experience in optical stores, by:

> Driving innovation for in-store experience, leveraging test and learn approach

> Engaging consumers through a powerful storytelling and an unsurpassed level of services in our partner stores, across all touchpoints, to drive brand growth.

This role will act as a project manager working across different functions, to ensure timely and effective development and delivery of the aligned strategic plan.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

> Define Essilor Brand experience vision for consumers, tailored to both independent ECPs and group’s retail banners, strongly linking lenses and instruments (from diagnostic to dispensing).

> Develop dedicated demonstration tools, to showcase our brand’s technologies superiority and differentiation, making the invisible visible.

> Develop relevant training path for eye care professionals to bring to life the Brand’s storytelling, facilitating dispensing and sell-out.

> Drive & coordinate test and learn initiatives for in-store and staff training, to provide best possible consumer experience, and expand at a broader scale.

> Monitor impact of experience implemented on sales and growth, to define best practices and possible improvements

> Develop & coordinate in-store guidelines across lenses and instruments, to support the market’s strategies

> In collaboration with insights team and based on trends, identify & recommend consumer experience innovation opportunities for Essilor Brand, exploring future retail and omnichannel experience dynamics

SKILLS REQUESTED : 

· Strong communication, presentation, writing skills and assertiveness

· Strong project management skills

· Strong aesthetic sense and attention to details

· Analytical skills and ability to structure a strategic recommendation

· Can-do, proactive and positive attitude

· Ability to work both in team and independently in a matricial environment

· Ability to build relationships with stakeholders at different levels

· Ability to manage multiple projects on tight deadlines

· Solution-oriented and know how to work in a moving environment.

· Knowledge of B2B2C challenges is a plus

- Fluent in English (oral and written)

- French or Italian

CANDIDATE PROFILE :

• Educational Background; Business School / Master of business administration Degree, marketing / communication major

• 5/ 7 years of experience in Retail or Brand Experience roles, in selective channels

• Optical or pharmaceutical background is a plus