MARKETING COMMUNICATION MANAGER

Contenu de l'offre MARKETING COMMUNICATION MANAGER chez Essilor

MARKETING COMMUNICATION MANAGER

Context :

Traditionally dedicated to equipments for endging and mounting (for opticians and laboratories), the Instruments division has developed very widely in recent years in optometry and ophthalmology instruments, sectors with very strong growth potential. Essilorluxottica Instruments offers now a wide range of refractive, diagnostic, imaging, vision screening instruments and innovative connectivity solutions.

In order to support Essilor Instruments product categories development, and its need for a reinforced communication footprint, Essilor Instruments recruits within the Instruments Marketing Communications team, as a Marketing Communications manager.

Your mission :

The Marketing Communications manager will work very closely with the Marketing team to implement the communication roadmap. He/she will also work with the category and product managers to give them support in their go-to-market strategies, and with various entities of both the Essilor Instruments and the EssilorLuxottica Group entities (such as Group Global Marketing, Group subsidiaries, Sourcing & Procurement, etc.).

Your areas of responsabilities and related activities :

Marketing communications manager is responsible for contributing and executing instruments marketing plans. In his/her daily activities, the Marketing Communication Manager will handle with the following roles and tasks :

Support product managers in defining their communication strategies
Plan and manage the design, content and production of all marketing materials accordingly (print, videos, logos, key visuals, point of sale materials, digital content,...) for new product development, promotions or development of categories
Make all available resources and materials up-to-date, comprehensive, easy-to-find and to use
Create effective communication content for the newsletters of the Instruments department
Contribute own creative viewpoints and graphic design expertise to support communications
Oversee projects to ensure all content is ready for publication
Contact person of agencies, freelance, suppliers in charge of new materials development
Planning and budgetary control of all communication packages under responsibility
Key contributor in the organization of events such as corporate seminars, corporate events and trade fairs
Evaluate the effectiveness of marketing campaigns through surveys and other means to track customer awareness, interest or purchase intent
Work with different marketing departments within the group to generate new ideas and collaborate on joint projects
Stay connected with the industry and Group key communication and marketing trends.

Your profile :

Professional background, education, and technical skills :

Degree in Communication, Business, or Marketing. Dual degree in Optics and Marketing is definitely a plus
5 years of work experience in marketing or communications
Strong proficiency in English (written and spoken)
Experience in B2B and B2C environment with ideally a B2B2C orientation
Communication generalist : above-the-line, below-the-line communications, event marketing,  database management, copy writing skills, web design, social networks marketing

Soft skills :

Strong communication skills: crystal clear, concise, to-the point communications
Appetite for everything relating to communication actions and initiatives of all types
Proactive and takes initiative with ability to report whenever required
Excellent interpersonal skills and definitely a team player