SOCIAL & INFLUENCER MARKETING MANAGER

Contenu de l'offre SOCIAL & INFLUENCER MARKETING MANAGER chez Evaneos

Description du poste

Better Trips for travelers. Better Trips for the world.Since Evaneos was founded in 2009, we’ve been building a greener, fairer future for travel. By connecting travelers with the world’s best local experts, we provide trips that are better for them and better for the places they visit.For us, it’s all about quality and impact. That means fighting mass tourism and impersonal experiences at the expense of local communities and the environment. Instead, we offer tailor-made trips, lovingly crafted by those passionate about sharing and protecting the destinations they call home. Thanks to our network of more than 1000 local partners in more than 160 destinations, we’ve helped more than 500,000 travelers plan extraordinary trips around the world.The adventure doesn’t stop here. We invest a percentage of every trip we sell in our Better Trips Fund and have committed to spend at least 3 million € by 2025 on projects that reduce the negative impacts of travel and drive positive change within our industry. Think: certified carbon offsets, planting mangrove trees, collecting ocean bound plastics, guiding small businesses through sustainability training and certification, creating new opportunities for woman-owned businesses, and much more.Our values are just as important within Evaneos. Our strength is in our diversity: our multitude of languages, backgrounds, and experiences. We believe in building the best teams by creating an environment where everyone can be authentic, trust each other and thrive.We hope you’ll join us on our mission.You can also follow our Glassdoor page and see the comments of our current employees and candidates.Job DescriptionTo help us on our mission, we’re on the lookout for a new Social Media & Influencer Marketing Manager who will help shape and evolve our brand.In this position, you will build brand awareness and drive storytelling across multiple channels. Managing a team of two people, Maria (Influence Manager) and Steffy (Community Manager, on a work-study contract), you will take ownership of the social media & influence marketing and fostering new partnerships.At Evaneos we have broad ambitions for our 2023 social media strategy, both in the French market as well as those in Spain and Italy. This year we have been busy testing and learning, reorganizing the team and strengthening our pillars so that we can continue to grow our communities while maximizing engagement through a social media centric approach. You will be joining the team at a very exciting time and we can’t wait to see what you can bring to the table!Key Responsibilities· Oversee the creation of campaigns and creative assets (including scripting, writing, image research, selection of influencer profiles) with an inspiring and ambitious approach that is strategically adapted to performance results (creative efficiency).· Coordinate with freelancers (content creators, photo editors, motion designers, videographers) to produce content at scale while guaranteeing our visual identity and tone of voice.· Actively participate in two committee meetings (the Editorial Committee and Inter-Departmental Committee) to ensure our social media centric approach is maintained across the company’s various touchpoints: website, CRM, app etc...· Monitor the production of creative assets for social ads with the Acquisition & Conversion team, in conjunction with a digital agency or studio and make recommendations with regard to creative angles, targeting, and boosting organic posts.Influencer Marketing· Identify, analyse compatible profiles and meet with influencers, content creators and opinion leaders within our French, Spanish and Italian markets and coordinate with a Social Media & Influence agency to define budgets and manage relationships.· Make recommendations for strategies and campaigns with regard to priority subject areas.· Coordinate and follow-up influencer trips to destinations with the help of the Influence Manager.Community Management & Online Reputation· Monitor and support the Community Manager with written responses on various social network and review platforms (Trustpilot, Google MyBusiness reviews, Appstore & Google PlayStore) in conjunction with the relevant internal teams (customer service, mobile team, etc.)· Improve internal and external processes including the creation of a social media specific style guide.Analysis & Social Listening· Monitor and analyse travel, lifestyle and media trends.· Analyse social media and influencer performance and set KPIs.Event & Brand Partnerships· Make contact with partners and negotiate specific partnerships (giveaways, content creation, collaborations, co-branding, etc.)· Set up a quarterly influencer dinner in our headquarter (La Voyagerie) and make contact with key opinion leaders. This includes the possibility of hosting meetups or other one-off events.Preferred ExperienceSkills & Experience· Similar experience in a digital agency (preferably social media) or with an in-house content team where you have had the opportunity to implement large-scale campaigns and projects that combine social media, influencer marketing and brand/media partnerships· A very good knowledge of the social media and influencer ecosystem (be it influencers, key personalities, brands or media)· Ability to negotiate and analyze· Energetic and passionate with experience in an ambitious, fast-paced setting· Enthusiastic, proactive and creative, with leadership and project management skills· Comfortable working in an international context, with fluency in both written and spoken English. Experience working in other international markets like Spain and Italy is highly desirable.· A can-do attitude with a good understanding of strategic challenges.Disclaimer: Due to the holiday season, applications will be reviewed and shortlisted in early January 2023.


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