Responsable Marketing

Contenu de l'offre Responsable Marketing chez Faurecia

Responsable Marketing

Sustainable Materials – Strategic Marketing Leader W/M

[CDI]

Forvia: Technology leader in the automotive industry

FORVIA comprises the complementary technology and industrial strengths of Faurecia and HELLA. With over 300 industrial sites and 77 R&D centers, 150,000 people, including more than 35,000 engineers across 40+ countries, FORVIA provides a unique and comprehensive approach to the automotive challenges of today and tomorrow.

FORVIA aims to be a change maker committed to foreseeing and making the mobility transformation happen.

Materi'act provide sustainable materials amongst all Faurecia Business Groups and to be one of the major contributors to Faurecia CO2 Reduction Roadmap accordingly to Paris agreement.

Materi'act is all new and is a fast-growing division and aim to reach 100 employees by the end of 2022.

Working inside Materi'act is a unique opportunity to evolve in an outstanding environment including new technologies, clean tech, new materials to build tomorrow’s vehicles by collaborating with the biggest brands.

We are looking for a Strategic Marketing Leader to join our team!

Our Materi'act activity is looking for a Strategic Marketing Leaderfor its site based in Lyon.

You will work on challenges that matter

The role reports to: Sustainable Materials Global Marketing Manager

The primary responsibility of the Sustainable Materials Marketing Leader consists in developing a marketing strategy to lead the change on sustainable Compounds integrating biomass and recycled. He/She will generate 360 market studies with innovative ideas to promote our material solutions, developing impactful marketing campaigns and fully leveraging digital technologies.

This mission will unroll in constant interaction with R&D, Sales and Product Line stakeholders. Acting as the owner of the Sustainable Compounds Marketing strategy, he/she will ensure its execution to upscale MATERI’ACT material offer to new markets and territories, ensuring medium and long term profitability, and allow our customers to “use less, use better, use longer".

Main mission of the role

In this position, you will:

Perform extensive market screening to detect trends, competitive benchmarks
Identify business opportunities and market shares with structured methodologies
Utilize Customer Relation Management (CRM) and other Marketing tools
Craft and enrich the sustainable compounds Value Proposition and Unique Selling Points
Provides data driven market insights to support R&D and customer demand planning process
Analyze sales and monitors marketing metrics to iterate on marketing strategy
Ensure the branding consistency throughout the MATERI’ACT communication channels
Develop digital campaigns to increase audience around our sustainable materials
Manage the planning and execution of communication events
Develop Customer experience and track Customer satisfaction

The ideal candidate will have/be:

Master Degree or equivalent in Engineering or Business Schools
2 or 3 years experience in combination of Sales, B2B Marketing or Product management roles
Proven experience with marketing campaigns
Sustainability ambassador
Fluent in English, knowledge in French is an advantage

Skills and competencies

Well rounded individual with strong communication, planning and analytical skills
Builds excellent relationships with internal and external customers and suppliers
Team player - ability to work and lead in a multicultural matrix organization
Curious about unknown territories and can manage through ambiguous situations
Can influence actions, individuals and results – Get the things done

So, are you coming on board?

As a responsible employer, Faurecia is committed to promoting diversity. This position is open to all.