Marketing Manager (F/H) - France

Contenu de l'offre Marketing Manager (F/H) - France chez Finalcad

FINALCAD IS A PIONEER IN CONSTRUCTION SOFTWARE FOR THE FIELD.

What’s our business?

At FINALCAD, we have one ambition: “change the way we build!”. As you walk in the street, you are surrounded, even if you do not notice it anymore, by construction projects which were all built in a old-fashioned way. FINALCAD is considered as a game changer in this 7000-old sector.

FINALCAD started from the field building a mobile software which helps thousands of users change the way they build. FINALCAD was used on many award-winning projects such as the Singapore Sports Hub, Changi General Hospital, Miami Brickell City Center… and aims at digitizing the whole industry. Today, FINALCAD is used by more than 120 000 users around the world and has equipped more than 15 000 construction sites from Europe to Latin America and Asia.

What are we cool at?

At FINALCAD, you will find committed and engaged teammates, among the smartest guys in the room, guided by the will of making FINALCAD a top player of its league. We love creativity, we worship innovation and will always push our people to think ahead and consider them as the building blocks of FINALCAD.

As Marketing Manager at Finalcad, you will be involved in:

Product Marketing

Go to market: synchronize marketing activities dealing with new features/product lines launch. Identify new customer targets.Offerings & Pricing: maintain and adapt offers of our solutions (usage limits, scope of functionality, price…) to fit our customer targets and ensure a competitive advantageCreate / maintain value added contents and documents related to our product offerings (slide decks, value proposition, datasheet, video demo…)Develop / maintain methods and tools to increase and follow adoption by users and conversion from our Freemium offer to paying plans.Oversee the enablement process on Finalcad offerings and Finalcad products of customer facing teams (Sales, Presales, CSM, Helpdesk…).Perform competitor analysis (including battle-cards update). Identify the key competitive advantages of Finalcad’s solutions and disseminate in Finalcad teams.

Content Marketing

Drive our Content Marketing strategy in collaboration with the Lead Generation team and the PR agencyWrite value added contents or supervise content creation in collaboration with Finalcad experts and external partners (blog posts, opinion pieces, market insights studies, customer stories, white-papers, case studies, blog posts, infographics, videos…)

Digital & Corporate Marketing

Supervise and participate to the development and maintenance of the corporate website. Work with our SEO partners to build and follow-up our SEO plan.Manage online and live events organized by Finalcad. Manage our participation to events, tradeshows and partner / sponsored events. Participate to the contents creation (for round-tables, workshops, conferences…).Promote the Finalcad brand and our contents on social media. Coordinate the employee advocacy program in collaboration with the HR team.Manage the relationship with external creative resources including designers, translation agencies and video makers.

You will report to Head of Marketing & Business Development.

Required profile:

Master's degree, preferably in Marketing.Fluent in English and French.5+ years of experience working in software companies. B2B is a plus.Tech saavy & data driven mind with a great relationship intelligence would be ideal.Project management skills for understanding how to manage the priorities of multiple stakeholders, focus on the delivery of results, and measuring engagement to improve the results. Product Management background is a plus.Experience in the construction industry is a plus.Experience with CMS platforms such as HubSpot and/or with Intercom, Salesforce, Adobe Creative Suite...

Position based in Paris.

Statut : Cadre

Date de début prévue : 01/06/2021

Type d'emploi : Temps plein, CDI

Salaire : 26 783,00€ à 64 797,00€ par an

Avantages :

Participation au TransportRTTTitre-restaurant

Horaires :

Du Lundi au Vendredi

Mesures COVID-19:
Port du masque
Télétravail
Inscription préalable lors de passage au bureau et réservation de place

Expérience:

Marketing: 5 ans (Exigé)

Langue:

Anglais (Exigé)

Télétravail:

Oui