Field Marketing Specialist, France, Benelux and Southern Europe

Contenu de l'offre Field Marketing Specialist, France, Benelux and Southern Europe chez Finastra

Regional Field Marketing Specialist, France, Benelux and Southern Europe

Location: Paris

About Finastra

At Finastra our purpose is to unlock the power of finance for everyone. We build and deliver innovative, next-generation technology on our open Fusion software architecture and cloud ecosystem. We work with over 9,000 customers, including 90 of the top 100 banks globally, our scale and reach allows us to build long-lasting relationships that put our customers and their customers first.

We recognise our people are our greatest asset and provide an environment where you can develop and grow your career. From graduates to experienced professionals, we’re leaders in our roles and a key part of making Finastra one of the world’s leading FinTechs. If you’re looking to build your career, work with experts and most of all have fun, join the movement to create a more open financial world.

Purpose of Role

Working as part of the France Benelux & South Europe regional team, your primary role will be to execute on the Field Marketing plan and be a key interface to the sales and customer facing organisation, as well as support the execution of the regional plan.

This role will report to the Director of Field Marketing Europe, with a dotted line to the France Benelux and South Europe Marketing Lead.

In your role as a Field Marketing Specialist, your primary objective will be to generate qualified leads in line with the Finastra business plan. You will contribute to building the strategic plan with the Region Field Marketing Lead, identifying and analysing customer demand, building regional campaign programs and executing on the plan. This includes working with press and industry analyst, local partners as well as collaborating with the extended marketing team responsible for Integrated Campaigns, Solution Marketing and Account Based Marketing.

Strategic Goals & Deliverables

Help define and execute on the Region Field Marketing strategy for all Finastra solutions Increase customer base reach and engagement in your region Focus on Demand Generation Performance (MQL, SS2, SS4, Accretive Value) Event management

Accountabilities

Collaborate and partner with core marketing teams on campaign concept, messaging, content, creative, promotion and optimisation to ensure effectiveness for your programs Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts in your region. Engage Marketing and Sales colleagues, both pre- and post-events, to optimise results in terms of awareness, inquiries, and revenue. Execute region-specific marketing programs that will ultimately drive demand and build the sales pipeline. Help with account marketing programs to increase the share of wallet within our major accounts and accelerate up-sell and cross-sell opportunities. Build an appropriate mix of integrated campaign tactics, including events, round tables, email, webinars, telemarketing, social media, etc, to deliver the regional campaign goals within the budget allocation. Collaborate on, the delivery of the company flagship event “Finastra Universe” Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales

Qualifications and Experience

3+ year’s experience in B2B Marketing, preferably in Field Marketing and Demand Generation Great customer communication and interaction skills. Familiar with marketing automation platform and CRM systems (Marketo and Salesforce) T echnology-savvy, with keen interest in emerging technologies and all things digital Degree in Marketing, Business or Communications Experience within B2B Software and/or Financial Services technologies (FinTech) is preferred Fluent in English and French, other European languages a bonus

The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions. If you need assistance or an accommodation due to disability, please contact your recruitment partner.

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The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions. If you need assistance or an accommodation due to disability please contact your recruitment partner.

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