Director of Marketing – Ultrasound EMEA

Contenu de l'offre Director of Marketing – Ultrasound EMEA chez GE HealthCare

Director of Marketing – Ultrasound EMEA

Job Description Summary

The Director of Marketing Ultrasound is responsible for identifying, setting & activating marketing strategies & programs to deliver profitable growth for the ULS portfolio across all EMEA zones and modalities. Enhancing the one GE Healthcare positioning, being a growth engine for the business by driving accurate market forecasting, opportunity sizing and marketing programs are essential focus points of this role. This is a pivotal role within the Ultrasound leadership team and the EMEA Marketing & Strategy leadership team, requiring a mature and senior profile with strong leadership and influencing skills, clear thinking, collaborative nature and an ability to solve multi-dimensional problems. This position reports to the GM Ultrasound EMEA and is dotted line to the EMEA Chief Strategy & Marketing Officer.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Essential Responsibilities

Coordinate the Ultrasound strategic planning processes (i.e. Long term strategic planning, Budget review, Market forecasting), in close collaboration with the Head of Strategy EMEA & the Modality GMs, to grow profitably the business in EMEA. Drive and monitor execution of the marketing plan, ensuring activation of the identified strategic actions on EMEA level and in the Zones.
Identify short and long term market, clinical, customer and competitive trends that will influence the marketing strategy for GE HealthCare and provide guidance & prioritization on how to prepare for / pre-empt trends in order to define the strategy for accelerated business growth, go to market strategy enhancement, business model innovation and new solution development and introduction.
Foster use of analytics to take informed decisions and ensure deep understanding of market sizing, drivers and forecasts across the modalities and local markets.
Define the Ultrasound integrated marketing plan, including new products introduction, KOL engagement, marketing campaigns, events, differentiation through clinical education, etc… ensuring the alignment of planning and execution across modalities and GE Healthcare Marketing Leaders in the Zones. Ensure the allocation of resources (i.e. marketing budget) according to the best Return on Investment across the portfolio and monitor it on a regular basis to ensure adherence with the target and correct execution
Lead the Ultrasound EMEA MarCom Team to adapt and localize content for EMEA market-specific customers to grow funnel

Activate the Ultrasound EMEA Lifecycle Solutions Marketing strategy across the entire region EMEA for the Ultrasound Lifecycle Solutions portfolio (i.e. Service, Options and Upgrades, Training/Education, Consulting)
Drive in partnership with the EMEA Omnichannel Transformation Lead and the Zones the Marketing funnel management for greater Market Visibility and Business Opportunities. Drive the EMEA Lead Management Process to capture leads and opportunities and score/nurture them in an automated way for all customer touchpoints and channels in place.

Contribute to the preparation and support in driving the Ultrasound operating mechanisms, to ensure appropriate management of financial and operational KPIs. Support the GM in the Global and EMEA operating mechanisms (i.e. ROR, SOR).
Collaborate with the Global and EMEA marketing teams to develop the value proposition in line with the product positioning; equip the commercial team with collaterals and marcom materials in structured and organized tools.
Collaborate with sales teams on Demand Generation to drive Sales growth in new and innovative commercial opportunities, particularly in Digital Channels.
Work closely with the EMEA Omnichannel Transformation Lead to accelerate deployment across all Zones.
Define content / agenda and event management for the EMEA Ultrasound commercial new hires onboarding trainings (2x per year)
Represent Ultrasound Marketing in global cross-regional initiatives (i.e. HK, Kaizen events).
Act as a lean advocate, supporting the Ultrasound organization in enhancing the use of lean methodology in the management of the business.

Qualifications / Requirements

Bachelor’s Degree in Marketing, Business Administration, Engineering, or equivalent 
15+ years experience in business management, sales / marketing; Healthcare product/industry acumen; strong analytical rigor and process skills as well as business acumen: financial, organizational, compliance, negotiation, problem solving and influencing skills
Significant leadership experience in leading direct and indirect teams; proven ability to collaborate,  motivate, and work well with diverse, cross-functional teams and to influence and drive change in an international matrix organization.
Demonstrated ability to drive a business within the context and in partnership within a larger organization to the benefit of the overall company
Problem solver, self-starter, able to deliver high quality products also with tight deadlines; demonstrated tendency to challenge the status quo and drive constant improvement in process and ability to achieve customer and organizational goals.
Lean mindset; demonstrated ability to drive & execute results through rigorous operating mechanisms in GE environment, often working across partner functions and other business organizations

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

#LI-FA1

#LI-Hybrid

Additional Information

Relocation Assistance Provided: No

Summary

Location: Buc

Type: Full time