Regional Manager, Customer Marketing

Regional Manager, Customer Marketing

Company Description

IFS develops and delivers enterprise software for customers around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations. The industry expertise of our people and solutions, together with a commitment to delivering value to every one of our customers, has made IFS a recognized leader and the most recommended supplier in our sector. Our team of 4,000 employees and growing ecosystem of partners support more than 10,000 customers around the world challenge the status-quo and realize their competitive advantage.

At IFS you will work in a growing, global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues. With professionalism and a strong customer focus in everything we do, from Product Development to Sales and Consultancy, we are proud to serve world-class customers all over the globe with our leading products. If you love to win and know it is all about preparing and always being a step ahead then this position at IFS is for you!

Job Description

Customer marketing is a crucial part of how we engage, nurture, and inform our customers. As the Regional Manager, Customer Advocacy & Programs, South & West Europe, you will play a vital role working with the corporate, regional and local teams in the planning, content, and asset creation of agreed customer programs.

Manage and maintain excellent relationships with key clients to generate customer referrals and testimonials, through written case studies, recorded videos, event speaking opportunities etc…
Work closely with the sales team to obtain customer reviews and improve advocacy
Create, maintain, and update customer landing pages and newsletters, working closely with the corporate and local marketing teams
Develop, own, and execute on the customer marketing plan(s) in region. This includes activities such as running events, webinars, paid and organic social, email-programs, manage digital channels, public relations / communications together with appropriate agencies.
Manage digital marketing platforms, tools and campaigns including social media and search engine marketing.
Demand generation - Drive leads and pipeline creation focusing on customers – Upgrades, Select & Success, Product Launch
Help maintain customer data in the CRM to the highest quality
Monitor, review and report on marketing activity and results.
Stay on top of market trends and industry developments in order to produce and execute on the right activities in the right channels with the right message
Budget Responsibility. Plan, forecast and submit budget requirements.

Qualifications

6+ years experience in the business to business marketing environment preferably within the software industry
Experience with marketing automation tools like Marketo is preferable
University degree within business or marketing
Excellent verbal and written communication skills.
Oral and written fluency in English and French is required, additional European language is a plus (Spanish or Italian)
Project Management skills
Ability to multi-task and work under pressure, meet deadlines and able to work independently and proactive.
Good presentation skills and ability and confidence to interact with internal/external customers

Additional Information

We are an equal opportunity employer and value diversity at our company.

Summary

Type: Full-time

Function: Marketing